Manager, CRM Marketing

Oak Street Health, part of CVS Health; United States; On-site; USD 110,000 - 180,000; Full time

Benefits offered by this job

Paid vacation

Health insurance

Vision/Dental benefits

401K with match

Leadership development stipends

Flexible work environments

Job summary

Oak Street Health is seeking a Manager, CRM Marketing to design and execute data-driven, journey-based campaigns across email and SMS. You will partner with Paid Media, Central Sales, and Creative teams to build high-converting omnichannel experiences that move prospects through the healthcare journey.

Own the strategy for automated journeys, drive new appointment volume, reduce no-shows, and improve completion with timely digital nudges.

Qualifications

• Minimum 6+ years in CRM, digital marketing or campaign strategy.
• Experience with enterprise marketing automation platforms (e.g., Salesforce Marketing Cloud, Eloqua, Marketo, HubSpot).
• Familiar with inbound/outbound lead generation, lead scoring, and routing strategies.

Responsibilities

• Own strategy and roadmap for automated journeys across email, SMS, and direct mail.
• Drive new appointment volume, reduce no-show rates, and ensure completion through digital nudges.
• Partner with Performance Marketing, Central Sales, Creative teams on campaigns.
• Collaborate with Creative to develop content and clear CTAs that boost engagement.
• Use personas and data to build segmented audiences for relevant messaging.
• Lead A/B testing and optimization to improve conversion rates.
• Monitor campaign health and provide weekly performance insights.
• Ensure HIPAA, TCPA, CAN-SPAM compliance across communications.

Skills

CRM Marketing

Marketing automation platforms

SMS campaigns

Email marketing metrics

HTML/CSS

Cross-functional collaboration

Data-driven targeting

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Eloqua

Marketo

HubSpot

Job description

Oak Street Health®, a part of CVS Health, helps older adults stay healthier and live fuller lives through our 230 centers across 27 states. Our value-based care model helps us consistently deliver better patient experiences and outcomes.

As the Manager, CRM Marketing, you will play a critical role in supporting our Oak Street Health patients, providers and business by designing and execution data-driven, journey-based marketing campaigns. Reporting to the Senior Manager, you will be the primary strategist for Email and SMS channels, focused on moving prospects through the funnel to appointment scheduling and completion. You are a collaborative executor who thrives on partnering with Paid Media, Central Sales, and Creative teams to build high-converting, omnichannel experiences.

Core Responsibilities

• Campaign Strategy & Development: Own the strategy and tactical roadmap for automated journeys that leverage email, SMS, and direct mail. Design content-driven marketing campaigns that promote Oak Street Health’s service value proposition and align with prospect lifecycle and healthcare milestones.
• Full-Funnel Conversion: Architect campaigns specifically aimed at driving new appointment volume, reducing "no-show" rates, and ensuring successful appointment completion through timely digital nudges.
• Cross-Functional Orchestration: Partner with internal teams such as Performance marketing, Central Sales, and other CRM team members on new campaign opportunities and optimization of existing campaigns.
• Content & Creative Collaboration: Partner with Creative team to develop compelling new content and visual assets, as well as create high-performing copy and clear Calls to Action (CTAs) that increase engagement.
• Data-Driven Targeting: Use patient personas and behavioral data to build highly segmented audiences. Ensure that every message is relevant to the recipient's specific stage in the healthcare journey.
• A/B Testing & Optimization: Lead the execution of a continuous testing framework. Test subject lines, SMS timing, CTA buttons, and landing page layouts to incrementally improve conversion rates.
• Campaign Analysis & Insights: Monitor daily campaign health and conversion data. Prepare weekly reports that highlight performance "wins" and identify opportunities for tactical shifts to hit appointment targets.
• HIPAA & Privacy Compliance: Ensure all digital communications are strictly compliant with HIPAA, TCPA (for SMS), and CAN-SPAM regulations.

Required Qualifications

• 6+ years of experience in CRM, Digital Marketing, or Campaign Strategy.
• Experience working within an enterprise Marketing Automation Platform (Salesforce Marketing Cloud, Eloqua, Marketo, HubSpot, etc.).
• Familiarity with inbound/outbound lead generation, lead scoring, and routing strategies.
• Proven experience managing SMS campaigns, including an understanding of TCPA compliance and mobile-first copywriting.
• Strong understanding of email performance and operational metrics (open rate, bounce rate, unsubscribes, etc).
• Proficiency in HTML/CSS for troubleshooting email templates and landing pages.
• A track record of working effectively across departments (Sales, Creative, and Paid Media) to achieve a shared goal.
• Familiarity with UTM parameters, tracking pixels, and how data flows from a landing page into a CRM.

Preferred Qualifications

• Experience navigating HIPAA compliance and complex data privacy regulations (CCPA, CAN-SPAM) within marketing campaigns.
• Understanding of the patient journey and the sensitivities around healthcare marketing.

Education

• Bachelors Degree in Marketing or related field

Oak Street Health is on a mission to “Rebuild healthcare as it should be'', providing personalized primary care for older adults on Medicare, with the goal of keeping patients healthy and living life to the fullest. Our innovative care model is centered right in our patient’s communities, and focused on the quality of care over volume of services. We’re an organization on the move! With over 150 locations and an ambitious growth trajectory, Oak Street Health is attracting and cultivating team members who embody “Oaky” values and passion for our mission.

• Mission-focused career impacting change and measurably improving health outcomes for medicare patients
• Paid vacation, sick time, and investment/retirement 401K match options
• Health insurance, vision, and dental benefits
• Opportunities for leadership development and continuing education stipends
• New centers and flexible work environments
• Opportunities for high levels of responsibility and rapid advancement

Oak Street Health is an equal opportunity employer. We embrace diversity and encourage all interested readers to apply.