Senior Creative Strategy Lead - Hybrid Campaigns

Socket.dev; New York (NY); On-site; USD 100,000 - 115,000; Full time

Benefits offered by this job

Flexible PTO

10 paid holidays

16 weeks parental leave

Health insurance (medical, dental, and

Vision insurance

Job summary

Business Insider is seeking a Senior Manager, Creative Strategy to lead brainstorms, craft campaign narratives, and collaborate with cross-functional partners to build ideas that inspire brands and move the business forward. The role is based in New York City with an in-office presence of at least two days per week.

You’ll work with Sales, Planning, Insights, and Strategy teams to translate complexity into clarity, delivering integrated campaigns that balance creativity and performance.

Qualifications

• 5+ years of experience in marketing, advertising, or brand strategy, preferably in a publisher or high-growth media environment.
• Exceptional storytelling ability translating data and insights into compelling narratives for clients and audiences.
• Strong writing and presentation skills with a track record of high-quality creative materials.

Responsibilities

• Lead brainstorms, craft campaign narratives, and collaborate with cross-functional partners to inspire brands.
• Create persuasive proposals and presentations combining storytelling, data, and insights.
• Work with Planning, Insights, and Strategy teams to balance creativity and performance.
• Use audience insights and trends to recommend proactive, cross-platform opportunities.
• Collaborate with Product, Video, and Ad Innovation to translate formats into sellable ideas.
• Support Sales in presenting concepts and strategies to senior stakeholders.
• Review campaign performance with Insights and Client Success to guide future recommendations.
• Merchandise standout work and case studies to drive proactive selling and growth.

Skills

Storytelling

Presentation skills

Collaboration

Brand strategy

Audience insights

Tools

Slide design

Mockups

Data visualization

Job description

Business Insider is seeking a Senior Manager, Creative Strategy to lead brainstorms, craft campaign narratives, and collaborate with cross-functional partners to build ideas that inspire brands and move the business forward. The role is based in New York City with an in-office presence of at least two days per week.

You’ll work with Sales, Planning, Insights, and Strategy teams to translate complexity into clarity, delivering integrated campaigns that balance creativity and performance.