Creative Strategy Manager — Hybrid, Data-Driven Campaigns

Brainlabs; United States; Hybrid; USD 75,000 - 105,000; Full time

Job summary

Brainlabs is a media agency focused on profit-driven outcomes, seeking a Manager, Creative Strategy to lead creative direction and strategy across client campaigns. You’ll own creative roadmaps, manage assets, and serve as the liaison between design and clients.

This role blends strategic thinking with hands-on execution in a hybrid, US-based environment. With 3–5 years in creative strategy or direction, you’ll craft compelling, measurable campaigns and guide a team of designers and animators to

Qualifications

• 3–5 years of creative strategy or creative direction experience
• Bachelor’s degree in Design, Marketing, Business, or related field
• Experience in retail media, e-commerce, or with large-scale retail clients
• Experience in Marketing, Advertising, or Creative environments
• Strong real-world copywriting experience
• Portfolio or work samples showing creative direction and strategy outcomes
• Nice to have: Project management experience, design or animation experience

Responsibilities

• Develop and lead creative strategy for clients, translating objectives into on-trend concepts with direction to designers and animators
• Own the creative testing roadmap, define hypotheses, prioritize tests, and translate results into hooks and messaging
• Write and refine platform-native ad copy; present strategy and rationale in client meetings
• Manage day-to-day project workflows, including timelines and asset production
• Coordinate flow between clients, creative production, and account teams to keep projects on budget and schedule

Skills

Creative strategy

Marketing / Advertising

Copywriting

Portfolio

Project management

Design & animation

Education

Bachelor's degree in Design, Marketing, or related field

Tools

Notion

Jira

Monday

Figma

Photoshop

Illustrator

InDesign

Drive

Docs

Slides

Sheets

Word

Outlook

Excel

macOS

Job description

Brainlabs is a media agency focused on profit-driven outcomes, seeking a Manager, Creative Strategy to lead creative direction and strategy across client campaigns. You’ll own creative roadmaps, manage assets, and serve as the liaison between design and clients.

This role blends strategic thinking with hands-on execution in a hybrid, US-based environment. With 3–5 years in creative strategy or direction, you’ll craft compelling, measurable campaigns and guide a team of designers and animators to