Senior Manager, Creative Strategy

Socket.dev; New York (NY); On-site; USD 100,000 - 115,000; Full time

Benefits offered by this job

Flexible PTO

10 paid holidays

16 weeks parental leave

Health insurance (medical, dental, and

Vision insurance

Job summary

Business Insider is seeking a Senior Manager, Creative Strategy to lead brainstorms, craft campaign narratives, and collaborate with cross-functional partners to build ideas that inspire brands and move the business forward. The role is based in New York City with an in-office presence of at least two days per week.

You’ll work with Sales, Planning, Insights, and Strategy teams to translate complexity into clarity, delivering integrated campaigns that balance creativity and performance.

Qualifications

• 5+ years of experience in marketing, advertising, or brand strategy, preferably in a publisher or high-growth media environment.
• Exceptional storytelling ability translating data and insights into compelling narratives for clients and audiences.
• Strong writing and presentation skills with a track record of high-quality creative materials.

Responsibilities

• Lead brainstorms, craft campaign narratives, and collaborate with cross-functional partners to inspire brands.
• Create persuasive proposals and presentations combining storytelling, data, and insights.
• Work with Planning, Insights, and Strategy teams to balance creativity and performance.
• Use audience insights and trends to recommend proactive, cross-platform opportunities.
• Collaborate with Product, Video, and Ad Innovation to translate formats into sellable ideas.
• Support Sales in presenting concepts and strategies to senior stakeholders.
• Review campaign performance with Insights and Client Success to guide future recommendations.
• Merchandise standout work and case studies to drive proactive selling and growth.

Skills

Storytelling

Presentation skills

Collaboration

Brand strategy

Audience insights

Tools

Slide design

Mockups

Data visualization

Job description

Business Insider is seeking a Senior Manager, Creative Strategy to join a fast-paced, collaborative team responsible for developing strategic advertising campaigns that connect brands to our influential audience.

Business Insider is for people who are driven, optimistic and always looking forward. Our mission is to inspire action through thought-provoking stories. We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible, smart, sometimes unexpected, and always helpful. Our team members embody and uphold Business Insider’s three core values: we are all one team, we are effective, and we get better every day.

The Role & Team

You’ll lead brainstorms, craft campaign narratives, and collaborate with cross-functional partners to build ideas that inspire brands and move the business forward. The ideal candidate is a creative thinker with strategic rigor, an understanding of how ad products and storytelling formats come to life, and a knack for translating complexity into clarity.

The Senior Manager reports to the VP, Creative Strategy & Studios and sits within the Global Marketing and Studios department. This position is based in our New York City HQ, with an in-office presence of at least two days per week.

Key Responsibilities

• Partner with Sales, agencies, and clients in collaborative brainstorms to clarify objectives and shape creative strategies that meet advertiser goals.
• Create persuasive proposals and presentations that bring together storytelling, data, and insights to deliver results.
• Work with Planning, Insights, and Strategy teams to build integrated campaigns that balance creativity and performance.
• Use audience insights, category trends, and campaign learnings to recommend proactive, cross-platform content and partnership opportunities.
• Collaborate with Product, Video, and Ad Innovation teams to help translate new formats and features into sellable creative ideas.
• Support Sales in presenting campaign concepts and strategies, communicating ideas confidently to senior stakeholders.
• Partner with Insights and Client Success teams to review campaign performance and apply learnings to future recommendations.
• Maintain sales enablement materials, case studies, and editorial packages that help drive proactive selling and business growth.
• Internally merchandise standout work and case studies to showcase success, share learnings, and inspire best practices across teams.

The Ideal Candidate

• 5+ years of experience in marketing, advertising, or brand strategy — ideally within a publisher or high-growth media environment.
• Exceptional storytelling ability — translating data, insights, and ideas into compelling narratives that resonate with both clients and audiences.
• Strong writing and presentation skills, with a track record of producing high-quality creative materials.
• A strategic and creative mindset, equally comfortable discussing brand goals, audience behavior, and business results.
• Understanding of how ad products and creative storytelling intersect, with curiosity about emerging formats and innovation.
• Proficiency in visual storytelling tools (slide design, mockups, data visualization).
• A collaborative, proactive approach — able to manage multiple projects and stakeholders in a fast-moving environment.
• High attention to detail, organization, and a solutions-oriented mindset.

Salary & Benefits

• Base salary: $100,000 - $115,000 (dependent on skills, experience, and competencies)
• Additional bonus
• Flexible PTO, 10 paid holidays, and 16 weeks of parental leave
• Comprehensive medical, dental, and vision insurance plans
• Matched and vested 401k plan
• Access to resources for financial planning guidance, family planning services, mental health reach out and Employee Assistance Programs (EAP)
• Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more

Business Insider is committed to providing equal employment opportunities and, when making employment decisions, does not discriminate based on race, ethnicity, gender, gender identity or expression, sex, sexual orientation, age, nationality or national origin, religion, disability, familial status, and military or veteran status. We encourage members of traditionally underrepresented groups to apply.

Business Insider is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer is dedicated to shaping the future of journalism in the free world, believing that a free and informed society is essential to democracy. The company’s guiding principles – first articulated as The Essentials by founder Axel Springer in the aftermath of World War II – remain a cornerstone of the company’s foundation today. Learn more about Axel Springer.