Creative Strategist Consultant

411locals; Northern (KY); Hybrid; USD 60,000 - 90,000; Full time

Job summary

411 Locals is seeking a Creative Strategist to craft high-converting video ads for local service clients. You will design, test, and optimize campaigns across Meta, TikTok, and YouTube to drive calls, form fills, and booked jobs.

The role emphasizes hands-on script writing, rapid iteration, and collaboration with editors and the PPC team. Budget-conscious, performance-focused work environment.

Qualifications

• 2-5+ years in performance marketing / creative strategy / paid social.
• Proven experience creating ads that convert (not just look good).
• Strong understanding of direct-response marketing and hooks.
• UGC and low-fi video ads experience.
• Experience with Meta Ads and TikTok Ads.
• Lead generation funnels and fast creative iteration.
• Strong copywriting and storytelling skills.
• Comfortable with small budgets and performance constraints.
• Hands-on with Adobe Suite, CapCut, Canva; AI tools.

Responsibilities

• Develop creative strategies for paid social campaigns focused on lead generation.
• Write high-converting scripts, hooks, and ad copy for home service clients.
• Create and iterate on video ad concepts (problem - solution - trust - CTA).
• Build and manage creative testing frameworks (A/B testing, hooks, angles).
• Analyze performance metrics (CTR, CPL, conversion rate) and optimize creatives.
• Collaborate with editors and UGC creators to produce creatives at scale.
• Use AI and automation tools to increase output and speed.
• Adapt winning DTC-style creatives into local service, high-intent ads.
• Collaborate with PPC team to align creative with campaign performance.

Skills

Performance marketing

Creative strategy

Paid social

Copywriting

Storytelling

Video ads

UGC

A/B testing

Analytics

Tools

Adobe Suite

CapCut

Canva

ChatGPT

Job description

About the Role

411 Locals is looking for a Creative Strategist who understands how to turn simple ideas into high-converting ads that drive real leads for small businesses.

This is not a "brand creative" role.

We're looking for someone who can create scrappy, effective, conversion-focused ad creatives - especially video - designed to generate calls, form fills, and book jobs for local service businesses like roofers, plumbers, HVAC, and electricians.

Our clients operate on tight budgets, so your work must maximize performance, reduce CPL, and make every dollar count.

What You'll Do

• Develop creative strategies for paid social campaigns (Meta, TikTok, YouTube) focused on lead generation
• Write high-converting scripts, hooks, and ad copy that speak directly to home service customers
• Create and iterate on video ad concepts (problem - solution - trust - call-to-action)
• Build and manage creative testing frameworks (A/B testing, hooks, angles, formats)
• Analyze performance metrics (CTR, CPL, conversion rate) and optimize creatives accordingly
• Work with editors and UGC creators to produce creatives at scale
• Use AI and automation tools (ChatGPT, creative generation tools, editing tools) to increase output and speed
• Adapt winning DTC-style creatives into local service, high-intent ads
• Collaborate closely with the PPC team to align creative with campaign performance

What We're Looking For

• 2-5+ years in performance marketing / creative strategy / paid social
• Proven experience creating ads that convert (not just look good)
• Strong understanding of:
• Direct-response marketing
• Hook development (first 3 seconds)
• UGC and low-fi video ads
• Experience working with:
• Meta Ads / TikTok Ads
• Lead generation funnels
• Ability to produce and iterate creatives quickly and consistently
• Strong copywriting and storytelling skills
• Comfortable working with small budgets and performance constraints
• Hands-on with tools like:
• Adobe Suite / CapCut / Canva
• AI tools (ChatGPT, etc.)

This Role Is NOT For You If:

• You focus mainly on branding or awareness campaigns
• You prefer high-budget campaigns with large production teams
• You are a full-time freelancer or influencer not interested in joining a team
• You don't enjoy testing, iterating, and optimizing based on data

What Success Looks Like

• You consistently create ads that generate leads at a lower CPL
• Your creatives help turn views into real customers
• You can produce multiple winning angles quickly
• You bring a testing mindset and continuously improve performance

Why Join 411 Locals

• Work in a performance-driven environment where your ideas directly impact results
• Be part of a collaborative agency team, not working in isolation
• Gain exposure to multiple industries and campaigns
• Opportunity to grow into a senior creative or strategic role