Senior Creative, Video — Hybrid (YouTube & Branded)

HEARST MAGAZINE MEDIA INC; New York (NY); Hybrid; USD 149,000 - 168,000; Full time

Benefits offered by this job

Hybrid schedule

Wellness benefits

401(k) plan

Industry events

Career growth

Job summary

Hearst Magazines in New York is seeking a Senior Creative, Video to shape innovative storytelling that delivers measurable business impact across HearstMade's branded content efforts. You will lead the creative development, guide shoots, and direct post-production to ensure platform-native concepts for top brands.

With 8+ years of experience, you will drive audience growth, optimize content for YouTube, and collaborate with cross-functional teams to exceed client objectives.

Qualifications

• 8+ years of experience creating, producing, or leading branded, editorial, social, or digital video content.
• Demonstrated success developing video content that drives audience growth, engagement, and measurable business results.
• Deep expertise in YouTube strategy, content optimization, audience development, and platform best practices.
• Strong portfolio showcasing exceptional storytelling, creative thinking, and high-quality branded or editorial video work.
• Experience leading creative projects across concept development, production, and post-production.
• Strong editorial judgment with expertise in story structure, pacing, visual storytelling, and post-production workflows.
• Ability to direct creative partners and influence cross-functional teams without formal people management responsibilities.
• Comfortable presenting creative concepts, strategy, and performance-driven recommendations to clients and executive stakeholders.
• Proficiency with Adobe Creative Cloud, including Premiere Pro, After Effects, Photoshop, and Illustrator; familiarity with modern creator tools and AI-powered creative workflows is a plus.
• Collaborative, commercially minded, and energized by working in a fast-paced, highly creative environment.

Responsibilities

• Lead the creative development and execution of branded video campaigns from concept through final delivery across Hearst's portfolio of iconic brands.
• Translate client objectives, audience insights, and business goals into compelling, platform-native video concepts and creative strategies.
• Develop original formats, recurring franchises, and scalable content ideas optimized for YouTube, Instagram, TikTok, and emerging platforms.
• Drive creative excellence throughout pre-production, production, and post-production by developing treatments, directing select shoots, reviewing edits, and providing clear creative guidance.
• Balance brand integration with editorial storytelling to create content that resonates with audiences while delivering measurable client outcomes.
• Leverage YouTube expertise-including channel strategy, titles, thumbnails, audience retention, watch time, and viewing behavior-to maximize content performance.
• Use audience insights and performance data to refine creative recommendations and continuously improve future content strategies.
• Partner closely with producers, strategists, editors, designers, analytics teams, sales partners, and clients while serving as a senior creative voice across projects.

Skills

Branded video

YouTube strategy

Content optimization

Storytelling

Adobe Creative Cloud

Cross-functional collaboration

Client presentation

Tools

Premiere Pro

After Effects

Photoshop

Illustrator

Job description

Hearst Magazines in New York is seeking a Senior Creative, Video to shape innovative storytelling that delivers measurable business impact across HearstMade's branded content efforts. You will lead the creative development, guide shoots, and direct post-production to ensure platform-native concepts for top brands.

With 8+ years of experience, you will drive audience growth, optimize content for YouTube, and collaborate with cross-functional teams to exceed client objectives.