Senior Creative Strategist - DTC / eCommerce

Right Hook Digital; Oregon; Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Remote-first

Global team

Mentorship & growth

Job summary

Right Hook Digital is seeking a Senior Creative Strategist to transform customer insights and performance data into growth-oriented creative for DTC/eCommerce brands across the USA and Canada. You will own creative strategy, testing roadmaps, and messaging frameworks across UGC, video, static, and carousel formats.

You’ll work with a cross-functional squad to drive measurable results, coach designers, and collaborate with Growth Strategists and Media Buyers to align creative with campaign

Qualifications

• 4+ years of experience in performance creative strategy for DTC/eCommerce brands.
• Strong experience developing and testing Meta (Facebook/Instagram) paid social creative.
• Proven track record of direct-response creative improving performance.
• Deep understanding of direct-response marketing and conversion-focused messaging.
• Confident in communicating with clients and cross-functional teams.

Responsibilities

• Own the ad creative across a portfolio of DTC/eCommerce brands and develop strategy and testing roadmaps.
• Analyze creative performance to identify winning concepts and opportunities for testing.
• Develop performance-driven concepts including angles, hooks, messaging, scripts, and briefs across formats.
• Apply customer psychology and direct-response principles to address motivations and objections.
• Collaborate with Growth Strategists and Media Buyers to align creative with objectives and priorities.
• Maintain high creative quality and provide actionable feedback to improve execution.
• Guide Visual Designers to develop judgment and performance-oriented execution.
• Work with clients on strategy calls, content planning, and shoot guidance.
• Contribute to creative frameworks and processes to improve ideation, briefs, testing, and learning.

Skills

Creative strategy

Direct-response

Meta ads

Client collaboration

Mentoring designers

Tools

Facebook Ads Manager

Job description

The RoleMost agencies treat creative as an output, we treat it as a growth lever.

We're looking for an experienced Senior Creative Strategist who knows how to turn customer insights, performance data and direct-response principles into creative that drives growth for DTC/eCommerce brands.

You'll own the ad creative across a portfolio of eCommerce brands in the USA and Canada, developing concepts, angles, messaging, creative briefs and testing strategies that drive measurable commercial results.

You’ll be part of a high-performing cross-functional Squad, working alongside a Growth Strategist, Media Buyer, Visual Designer, Campaign Coordinator and Copywriter. Together, you’ll work towards a shared goal: driving growth for our eCommerce clients.

This role is not for someone still learning the fundamentals of performance creative.

Your day to day

Own the ad creative across a portfolio of DTC/eCommerce brands, developing creative strategy and testing roadmaps aligned with client growth objectives.

• Analyse creative performance to identify winning concepts, diagnose underperformance and turn insights into actionable testing and iteration opportunities.
• Develop performance-driven creative concepts , including angles, hooks, messaging frameworks, scripts and detailed creative briefs across UGC, video, static and carousel formats.
• Apply customer psychology and direct-response principles to develop creative that addresses customer motivations, objections, awareness levels and purchase barriers.
• Collaborate with Growth Strategists and Media Buyers to align creative strategy with commercial objectives, campaign performance and testing priorities.
• Maintain a high standard of creative quality , reviewing assets and providing clear, actionable feedback that improves both strategic alignment and execution.
• Guide and coach Visual Designers , helping develop their creative judgment, execution and understanding of performance-driven creative.
• Work directly with clients , contributing to strategy calls, content planning, shoot guidance and recommendations that help brands produce stronger creative assets.
• Contribute to our creative frameworks and processes , identifying opportunities to improve how we ideate, brief, test and learn from creative.

Requirements

What you bring

We're looking for someone with:

• 4+ years of experience in performance creative strategy, including substantial hands‑on experience with DTC/eCommerce brands.
• Strong experience developing and testing Meta (Facebook & Instagram) paid social creative , with a proven understanding of what drives performance on the platform.
• A proven track record of developing direct‑response creative that contributes to measurable performance improvements, with the ability to interpret results and turn insights into smarter creative testing and iteration strategies.
• Deep understanding of direct‑response marketing , including customer psychology and conversion‑focused messaging.
• Confidence working directly with clients and cross‑functional teams , communicating strategic recommendations and constructively challenging thinking when needed.

Bonus if you have experience:

• Working in a performance marketing or growth agency.
• Developing performance creative for other paid social platforms, including TikTok, YouTube and Pinterest.
• Coaching or mentoring designers, video editors or other creative team members.
• Contributing to creative frameworks, playbooks or process improvements.

Benefits

Why Right Hook?

• Competitive salary: USD $75,000-$85,000 annually, depending on experience.
• Remote-first: Work with a global team spanning the USA, Canada, Australia, New Zealand, Bali, and the Philippines.
• Real ownership: Take the lead on creative strategy for ambitious eCommerce brands and have a direct impact on their growth.
• A high-performance creative environment: Work alongside experienced Growth Strategists, Media Buyers and Visual Designers who care about producing creative that drives results, not just shipping content.
• Mentorship & growth: Work directly with our Head of Creative Strategy and Creative Production Specialist, with opportunities for mentorship, professional development and contributing to the evolution of our Creative function.