Senior Creative Strategist

Jobgether; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Remote work

Healthcare benefits

Professional growth

Business impact

Growth environment

Collaborative culture

Job summary

Jobgether, on behalf of a partner company, seeks a Senior Creative Strategist in the United States. You will drive paid social advertising, develop persuasive education-led creative, and own angle development, scripting, testing, and optimization across social channels.

Reporting to the Creative Director, you will produce about 15 briefs per week, collaborate with editors, translate product benefits into clear video content, and push high-ownership results in a fully remote, fast-growing

Qualifications

• Professional Experience: At least four years of experience writing paid social advertisements evaluated mainly on sales and revenue performance.
• Advertising Spend Experience: Experience managing >$100,000/month in ad spend for a single brand.
• Creative Testing and Iteration: Ability to develop multiple effective variations from winning concepts.
• Audience Development: Experience reaching and converting new customer segments with clear strategy.
• Direct-Response Copywriting: Strong understanding of offer positioning, product mechanisms, objections, and proof-based messaging.
• Video Scriptwriting: Excellent writing for spoken content and short video formats.
• Creative Production: Experience briefing editors and collaborating with production professionals.
• Industry Experience: Health/fitness/medical devices background is a plus.
• Research and Learning Agility: Quickly understand complex product/clinical concepts and explain clearly.
• Analytical Skills: Interpret performance data and translate into actionable creative improvements.
• Ownership and Independence: Self-directed with ability to manage priorities.
• Ambition and High Standards: Commitment to craft and measurable performance.

Responsibilities

• Creative Strategy and Angle Development: Identify and develop new advertising angles to communicate value and support growth.
• Audience Expansion: Research and develop strategies for new customer segments and tailor messaging.
• Paid Social Scriptwriting: Write short and long-form video scripts with natural dialogue.
• Creative Production and Briefing: Produce ~15 briefs per week and guide editors to preserve original idea.
• Performance Optimization: Review data weekly to identify successful concepts and refine ads.
• Winner Iteration and Scaling: Extend lifespans of successful ads with variations.
• Customer Education and Trust Building: Translate product mechanisms into credible, engaging messages.
• Cross-Channel Creative Development: Adapt angles into landing pages and emails.
• Collaboration and Feedback: Work with Creative Director and creators, incorporating feedback.

Skills

Creative Strategy

Angle Development

Audience Expansion

Scriptwriting

Creative Production

Performance Optimization

Winner Iteration

Customer Education

Cross-Channel

Collaboration

Job description

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Creative Strategist based in the United States.
The Senior Creative Strategist will drive the development and performance of paid social advertising for a fast-growing brand focused on injury relief and recovery. This role is centered on creating persuasive, education-led creative that builds trust with customers who have often tried multiple solutions without success. Reporting to the Creative Director, you will own creative angle development, scriptwriting, testing, and ongoing optimization across paid social channels. You will produce approximately 15 creative briefs per week, balancing fresh concepts with iterations of proven performers. Working closely with editors and creators, you will turn customer insights and complex product benefits into compelling, accessible video content. This is a high-ownership, results-driven remote opportunity for an ambitious direct-response creative professional.

Accountabilities

• Creative Strategy and Angle Development: Identify and develop new advertising angles that communicate product value, address customer needs, and support scalable paid media growth.
• Audience Expansion: Research and develop creative strategies for new customer segments, including runners, older adults concerned about balance and falls, and people who spend extended periods on their feet. Tailor messaging to the motivations and purchasing concerns of each audience.
• Paid Social Scriptwriting: Write compelling short- and long-form video scripts, including attention-grabbing hooks, persuasive dialogue, and clear product explanations that sound natural when spoken.
• Creative Production and Briefing: Produce approximately 15 creative briefs per week, combining new concepts with iterations of existing ads. Provide clear direction to editors and content creators to ensure the original creative idea is preserved through production.
• Performance Optimization: Review advertising performance data weekly to identify successful concepts, understand what drives results, refine high-performing ads, and discontinue underperforming creative.
• Winner Iteration and Scaling: Extend the lifespan of successful advertisements by developing multiple variations and testing new executions that maintain performance as advertising budgets grow.
• Customer Education and Trust Building: Translate product mechanisms and relevant clinical concepts into clear, credible, and engaging messages. Address customer skepticism, objections, and previous unsuccessful experiences before presenting the product as a potential solution.
• Cross-Channel Creative Development: Adapt proven advertising angles and messaging into other marketing assets, including landing pages and email campaigns.
• Collaboration and Feedback: Work closely with the Creative Director, editors, and creators, incorporating feedback and maintaining a consistent flow of high-quality creative output.
  

Requirements

• Professional Experience: At least four years of experience writing paid social advertisements evaluated primarily on sales and revenue performance rather than brand awareness or engagement metrics.
• Advertising Spend Experience: Demonstrated experience creating advertisements responsible for more than $100,000 per month in advertising spend for a single brand, across your creative portfolio. Candidates should be prepared to explain and substantiate this experience.
• Creative Testing and Iteration: Proven ability to take a successful advertisement and develop multiple effective variations, extending the performance of winning concepts rather than relying solely on new ideas.
• Audience Development: Experience successfully reaching and converting new customer segments, with the ability to explain the creative angle or messaging strategy that generated results.
• Direct-Response Copywriting: Strong understanding of direct-response fundamentals, including offer positioning, product mechanisms, objection handling, and proof-based messaging.
• Video Scriptwriting: Excellent writing skills for spoken content, with the ability to create natural, engaging dialogue that communicates effectively in short video formats.
• Creative Production: Experience briefing and collaborating with video editors, content creators, or other creative production professionals.
• Industry Experience: Background in health, fitness, healthcare, or medical devices is an advantage, although a physiotherapy or clinical background is not required.
• Research and Learning Agility: Ability to quickly understand unfamiliar or complex product and clinical concepts and explain them accurately, clearly, and credibly to a general audience.
• Analytical Skills: Ability to interpret advertising performance data, identify patterns, and translate insights into actionable creative improvements.
• Ownership and Independence: Self-directed professional who can manage priorities, maintain a demanding creative output, and deliver results without close supervision.
• Ambition and High Standards: Strong commitment to craft, continuous improvement, and measurable performance. Comfortable receiving direct feedback and working in a fast-paced, high-expectation environment.
  

Benefits

• Competitive Compensation: Top-of-market compensation for the role, with specific details shared during the first interview call.
• Remote Work: Fully remote position with the flexibility to work from home.
• Healthcare: Comprehensive health benefits.
• Professional Growth: Opportunity to develop creative skills rapidly through high standards, direct feedback, and hands-on performance ownership.
• Business Impact: Direct visibility into how creative work influences advertising performance and business results.
• Growth Environment: Opportunity to contribute to a fast-growing business focused on helping people manage chronic pain and recover from injuries.
• Collaborative Culture: Work alongside approachable, ambitious colleagues in a performance-oriented environment.
  

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.