Sr. Creative Strategist, YouTube

Binary; Los Angeles (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

Triplespeed seeks a Creative Strategist to own direct response YouTube creative, writing hooks, scripts and offers that convert views into installs and revenue. You’ll test fast, scale winners and collaborate with editors, designers, creators and media buyers to move the numbers.

You’ll shape messaging, build briefs for production, and drive a data-driven, test-and-learn approach to scale across multiple apps and formats on YouTube.

Qualifications

• 1–5 years in direct response copywriting, creative strategy or performance marketing.
• A track record of YouTube direct response ads with measurable results.
• Strong direct response copywriting and storytelling skills, from a 5-second hook to a 10-minute script that sells.
• A deep understanding of consumer psychology, persuasion and offer construction.
• Hands-on knowledge of Google Ads and YouTube ad formats, and how creative choices affect view rate, retention and conversion.
• Comfort using performance data to make creative calls, and changing direction when the numbers say so.
• Able to turn strategy into clear briefs and direct editors, designers and creators.
• Low ego, fast-moving and high-ownership. You care about the craft, but you care more about whether the work sells.
• A portfolio of YouTube ads or campaigns, ideally with performance metrics.

Responsibilities

• Own creative strategy and drive advertising spend on YouTube across skippable in-stream, Shorts, Demand Gen, app campaigns and YouTube on connected TV.
• Write direct response scripts for every YouTube format: 6- to 15-second bumpers and Shorts, 30- to 90-second in-stream ads, and long-form 2- to 10-minute ads built to persuade and convert.
• Build ads around proven structures: problem, agitate, solve; demos; testimonials; founder and creator-led stories; and clear offers with strong calls to action.
• Research customer psychology, pain points and buying triggers, and turn them into buyer personas, messaging frameworks and creative angles.
• Write the copy that carries every ad: the opening hook, voiceover, on-screen text, offers, end screens and CTAs.
• Brief editors, designers, creators and production partners clearly, and give specific feedback that makes the work better fast.
• Build a steady test-and-learn pipeline: launch concepts, hooks and variations quickly, find winners, and iterate on them.
• Use audience retention curves, skip rate, view rate, CTR, CPA, cost per install and ROAS to decide what to make next.
• Analyze winning and losing ads, ours and competitors’, to find the patterns behind what holds attention and converts.
• Stay ahead of YouTube trends, formats and cultural moments so the work feels native to the platform.
• Shape the creative roadmap across Triplespeed’s app portfolio and build systems to produce and test creative at scale.
• Grow into a leadership role and help build the creative team.

Skills

Direct response copywriting

Creative strategy

YouTube ads

Performance marketing

Data-driven decision making

Tools

Google Ads

Job description

About us

We incubate viral consumer brands in the United States and scale them until they become independent companies.

In 12 months we took three apps, in three unrelated verticals, from zero to over $70M in combined annual run rate. We’re one of the fastest-growing bootstrapped companies in the world.

The role

We’re looking for a Creative Strategist to own direct response creative on YouTube.

You’ll write the hooks, scripts and offers that earn the first five seconds before the skip button, hold attention through to the call to action, and turn views into installs, sign-ups and revenue. You’ll test fast, scale what wins, and work closely with editors, designers, creators and media buyers. Your work will be judged by one thing: whether it moves the numbers.

What you’ll do

• Own creative strategy and drive advertising spend on YouTube across skippable in-stream, Shorts, Demand Gen, app campaigns and YouTube on connected TV.

• Write direct response scripts for every YouTube format: 6- to 15-second bumpers and Shorts, 30- to 90-second in-stream ads, and long-form 2- to 10-minute ads built to persuade and convert.

• Build ads around proven structures: problem, agitate, solve; demos; testimonials; founder and creator-led stories; and clear offers with strong calls to action.

• Research customer psychology, pain points and buying triggers, and turn them into buyer personas, messaging frameworks and creative angles.

• Write the copy that carries every ad: the opening hook, voiceover, on-screen text, offers, end screens and CTAs.

• Brief editors, designers, creators and production partners clearly, and give specific feedback that makes the work better fast.

• Build a steady test-and-learn pipeline: launch concepts, hooks and variations quickly, find winners, and iterate on them.

• Use audience retention curves, skip rate, view rate, CTR, CPA, cost per install and ROAS to decide what to make next.

• Analyze winning and losing ads, ours and competitors’, to find the patterns behind what holds attention and converts.

• Stay ahead of YouTube trends, formats and cultural moments so the work feels native to the platform.

• Shape the creative roadmap across Triplespeed’s app portfolio and build systems to produce and test creative at scale.

• Grow into a leadership role and help build the creative team.

Who we’re looking for

• 1–5 years in direct response copywriting, creative strategy or performance marketing.

• A track record of YouTube direct response ads with measurable results.

• Strong direct response copywriting and storytelling skills, from a 5-second hook to a 10-minute script that sells.

• A deep understanding of consumer psychology, persuasion and offer construction.

• Hands-on knowledge of Google Ads and YouTube ad formats, and how creative choices affect view rate, retention and conversion.

• Comfort using performance data to make creative calls, and changing direction when the numbers say so.

• Able to turn strategy into clear briefs and direct editors, designers and creators.

• Low ego, fast-moving and high-ownership. You care about the craft, but you care more about whether the work sells.

• A portfolio of YouTube ads or campaigns, ideally with performance metrics.

Useful but not required

• Experience with long-form direct response, video sales letters, DRTV or infomercials.

• Experience with DTC brands, consumer apps or subscription businesses.

• Experience with UGC and creator-led ads, media buying, or AI creative tools.

• Experience with other paid social channels (Meta, TikTok, AppLovin).

• Experience writing for US consumers across different verticals.

What you get

• Own the creative strategy behind consumer brands reaching millions.

• Work across multiple apps and every YouTube format, from Shorts to the living-room TV screen.

• A direct path to leading a creative team at one of the fastest-growing bootstrapped companies in the world.