Senior Creative Strategist

Triplespeed; Los Angeles (CA); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Ownership of creative strategy

Cross-market experience

Job summary

Triplespeed in Los Angeles is seeking a results-driven creative marketer to own the creative strategy across Meta, TikTok and YouTube.

You’ll translate consumer psychology into compelling hooks and briefs, collaborating with editors and designers to scale winning campaigns across multiple apps and markets.

This role grows into leadership, shaping the creative roadmap and building a high-ownership team in a fast-growing bootstrapped environment.

Qualifications

• 1–5 years in direct-response copywriting, creative strategy or performance marketing.
• Strong understanding of Meta, TikTok and YouTube advertising.
• Experience creating performance-driven ads with measurable results.
• Strong direct-response copywriting and storytelling skills.
• Strong understanding of consumer psychology and persuasion.
• Comfortable using performance data to guide creative decisions.
• Able to turn strategy into clear briefs for designers and editors.
• Strong communication and collaboration in a fast-paced, high-ownership environment.
• Portfolio of ads or campaigns, ideally with performance metrics.

Responsibilities

• Own creative strategy across Meta, TikTok and YouTube.
• Research customer psychology, pain points and buying triggers.
• Develop buyer personas, messaging frameworks and creative angles.
• Write hooks, concepts, scripts, headlines and CTAs.
• Create detailed briefs for editors and designers.
• Analyze winning and losing ads to identify creative patterns.
• Develop and rapidly test creative concepts and variations.
• Work with editors and designers to bring concepts to life.
• Use ROAS, CTR, CPA and conversion data to guide creative decisions.
• Research competitors, trends and emerging creative formats.
• Shape the creative roadmap across Triplespeed's app portfolio.
• Build systems to produce and test winning creatives at scale.
• Grow into a leadership role and help build the creative team.

Skills

Direct-response copywriting

Creative strategy

Performance marketing

Advertising metrics

Data-driven decisions

Job description

We incubate viral consumer brands for the US and EU markets and scale them until they become independent companies.

In the last 14 months we took three apps, in three unrelated verticals, from zero to over $70M in combined annual run rate. Bootstrapped, with no outside capital. We're one of the fastest-growing bootstrapped companies in the world.

What you'll do

• Own creative strategy across Meta, TikTok and YouTube.
• Research customer psychology, pain points and buying triggers.
• Develop buyer personas, messaging frameworks and creative angles.
• Write hooks, concepts, scripts, headlines and CTAs.
• Create detailed briefs for editors and designers.
• Analyze winning and losing ads to identify creative patterns.
• Develop and rapidly test creative concepts and variations.
• Work with editors and designers to bring concepts to life.
• Use ROAS, CTR, CPA and conversion data to guide creative decisions.
• Research competitors, trends and emerging creative formats.
• Shape the creative roadmap across Triplespeed's app portfolio.
• Build systems to produce and test winning creatives at scale.
• Grow into a leadership role and help build the creative team.

Who we're looking for

• 1-5 years in direct-response copywriting, creative strategy or performance marketing.
• Strong understanding of Meta, TikTok and YouTube advertising.
• Experience creating performance-driven ads with measurable results.
• Strong direct-response copywriting and storytelling skills.
• Strong understanding of consumer psychology and persuasion.
• Comfortable using performance data to make creative decisions.
• Able to turn strategy into clear briefs for designers and editors.
• Strong communication and collaboration skills.
• Comfortable in a fast-paced, high-ownership environment.
• Portfolio of ads or campaigns, ideally with performance metrics.

Useful but not required

Experience with DTC brands, consumer apps, subscription businesses, UGC, performance marketing teams, media buying, AI creative tools, and writing for US consumers.

What you get

• Own the creative strategy behind consumer brands reaching millions.
• Work across multiple apps, markets and creative formats.