Performance Creative Strategist

Pet Honesty; United States; On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

100% company paid medical, dental and视

Job summary

Pet Honesty in Austin, TX is seeking a Performance Creative Strategist who bridges media buying and direct response creative to drive customer acquisition and profitable growth.

You will analyze creative performance, develop testing roadmaps, write briefs, and collaborate with creators and agencies to scale paid social campaigns across Meta, TikTok, Google. This role suits a data-driven growth marketer in a high-growth consumer brand environment.

Qualifications

• 7+ years of experience in performance marketing, growth marketing, creative strategy, or related fields.
• Track record of scaling customer acquisition in a DTC or consumer brand environment.
• Hands-on experience managing paid social campaigns, particularly Meta.
• Experience developing creative testing frameworks and ongoing optimization programs.
• Strong analytical and problem-solving skills with ability to translate data into strategic recommendations.
• Experience partnering with creators and creative teams including content creators, designers, copywriters, agencies, and internal brand partners.
• High-growth consumer brand experience in digitally native, founder-led, or founder-influenced businesses.
• Subscription, e-commerce, or performance-driven business experience with repeat-purchase economics.
• Familiarity with platforms such as Meta, TikTok, Google, Shopify, Amazon, and attribution tools.
• Experience managing creative testing at scale across multiple messages, formats, creators, and audience segments.

Responsibilities

• Own performance across key acquisition channels, including Meta and other paid social platforms, monitoring results and identifying opportunities to improve efficiency, scale, and ROAS.
• Partner with leadership to establish growth goals, investment priorities, and clear performance expectations.
• Conduct regular creative audits using hook rate, hold rate, CTR, CPA, and ROAS to evaluate performance.
• Identify trends across messaging, hooks, offers, formats, creators, audiences, and visual execution; build reporting frameworks.
• Create clear creative briefs informed by consumer insights and data.
• Develop testing hypotheses and roadmaps for new concepts and formats to improve acquisition performance.
• Partner with internal creatives, influencers, and TikTok affiliate lead to execute briefs and launch assets.
• Coordinate with internal stakeholders and external agencies to align media buying, creative development, analytics, and TikTok affiliate marketing.

Skills

Performance marketing

Growth marketing

Creative strategy

Paid social

Meta ads

Data analysis

Creative testing

Stakeholder management

DTC experience

Subscription commerce

Tools

Meta Ads Manager

TikTok Ads

Google Ads

Shopify

Amazon Seller Central

Job description

Pet Honesty is a trusted leader in premium, natural pet health products, on a mission to help pet parents give their pets more joyful, healthy years together. Founded in 2018 and headquartered in Austin, TX, the company specializes in vet-approved pet supplements that provide functional health benefits backed by science and certified by the NASC, using natural base ingredients with no artificial preservatives, colors, or flavors. Its #1 Vet Approved Multivitamin is the Official Multivitamin Supplement of the American Kennel Club, and the brand's retail footprint now spans over 12,000 stores nationwide, including Walmart, Target, Petco, PetSmart, Pet Supplies Plus, and Tractor Supply, in addition to strong online sales on Amazon and Chewy.

Beyond its products, the company is committed to giving back. Since 2022, it has supported over 250 rescues across 42 states and donated more than $1.5 million in product.

If you're excited about joining a purpose-driven, high-growth company where your work directly supports pet wellness, Pet Honesty offers the opportunity to make a real impact alongside a passionate and collaborative team.

As the business continues to scale, we are investing in a best-in-class consumer acquisition engine that connects data, creative, and media more effectively than ever before.

WHAT YOU WILL DO

We are seeking a Performance Creative Strategist who can bridge the gap between media buying and direct response creative. This individual will own the feedback loop between advertising performance, creative strategy, testing, and optimization to help drive customer acquisition and profitable growth. Unlike a traditional media buyer role, this position goes beyond campaign management. The successful candidate will analyze creative performance, identify opportunities, develop testing roadmaps, write creative briefs, and partner with internal and external creators to continuously improve results.

Responsibilities:

• Own performance across key acquisition channels, including Meta and other paid social platforms, monitoring results and identifying opportunities to improve efficiency, scale, and return on ad spend.
• Partner with leadership to establish growth goals, investment priorities, and clear performance expectations.
• Conduct regular creative audits, using creative-level metrics such as hook rate, hold rate, CTR, CPA, and ROAS to evaluate creative performance alongside media performance and determine what is driving winning and losing ad performance.
• Identify trends across messaging, hooks, offers, formats, creators, audiences, and visual execution, and build reporting frameworks that translate performance data into actionable creative recommendations.
• Create clear creative briefs informed by consumer insights, channel learnings, and performance data.
• Develop testing hypotheses and roadmaps for new concepts, hooks, formats, messaging, offers, and creative angles to improve acquisition performance and creative-market fit.
• Partner with internal creative, paid influencers, and the TikTok affiliate lead to execute briefs and launch new assets.
• Partner with internal stakeholders and external agencies to ensure alignment across media buying, creative development, analytics, and TikTok affiliate marketing.

WHO YOU ARE

The ideal candidate sits at the intersection of performance marketing, direct response creative, and growth analytics, bringing the analytical, hands-on instincts of a growth marketer paired with the pattern recognition of a creative strategist. You turn performance data into sharper creative decisions without treating media, creative, and consumer insight as separate workstreams. Strong influencing skills and a proven ability to use data to bring stakeholders along are key, and you thrive in high-growth environments where creative instinct and consumer psychology work in service of measurable growth.

Qualifications:

• 7+ years of experience in performance marketing, growth marketing, creative strategy, or related fields.
• Track record of scaling customer acquisition in a DTC or consumer brand environment.
• Hands-on experience managing paid social campaigns, particularly Meta.
• Experience developing creative testing frameworks and ongoing optimization programs.
• Strong analytical and problem-solving skills including fluency in creative and media performance metrics with the ability to translate data into strategic recommendations.
• Experience partnering with creators and creative teams including content creators, designers, copywriters, agencies, and internal brand partners.
• High-growth consumer brand experience in digitally native, founder-led, or founder-influenced businesses.
• Subscription, e-commerce, or performance-driven business experience with repeat-purchase economics.
• Familiarity with platforms such as Meta, TikTok, Google, Shopify, Amazon, and attribution tools.
• Experience managing creative testing at scale across multiple messages, formats, creators, and audience segments.

BENEFITS

• 100% company paid medical, dental and vision premiums for employees.