Senior Creative Producer

Ruby Labs Ltd; Atlanta (GA); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Paid national holidays

Remote contractor agreement

Work from anywhere

Job summary

Ruby Labs Ltd is seeking a Senior Creative Producer to own the ad creative engine for our core D2C AI product. You will lead the concept-to-performance loop, generating angles, driving production volume, and running structured tests to turn data into new winning concepts.

You will own creative strategy, production velocity, and performance analysis, collaborating with the User Acquisition team. This remote contractor role rewards performance and data-driven decisions.

Qualifications

• 4+ years producing performance ad creative for D2C or subscription consumer products.
• Proven track record of high-volume output shipping and live-testing multiple new concepts weekly.
• Deep working knowledge of major ad networks (Google, Meta, TikTok, Snapchat).
• Fluency with an AI production stack across image, video, voice, and scripting tools.

Responsibilities

• Own creative angle strategy across formats: demo-led, UGC-style, statics, AI-generated.
• Lead production velocity across networks, shipping new concepts weekly.
• Structure A/B testing frameworks and analyze results to draw clear conclusions.
• Produce clear briefs for designers to execute high-performing concepts.
• Own creative-level metrics and generate testable hypotheses from data.

Skills

Ad creative production

A/B testing

Performance analytics

Market research

Creative strategy

AI production tools

Portfolio of ads

Cross-functional collaboration

Video scripting

Tools

Google Ads

YouTube

Meta Ads

Snapchat Ads

TikTok Ads

Applovin

Job description

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We are looking for a highly systematic Senior Creative Producer to own the ad creative engine for one of our core D2C subscription products in the consumer AI category. You will be fully responsible for the full concept-to-performance loop, generating the angles, driving production volume, running structured tests, performing competitor research, and turning creative-level data into the next round of winning concepts.

Your ad creatives will be the primary performance lever: your work moves CTR, CVR, CPA, and ROAS directly, and you are accountable for those numbers alongside the User Acquisition team. performance here is directly and significantly rewarded.

Creative Strategy & Concepting

• Own the creative angle strategy: Develop creative concepts: demo-led ads, UGC-style video, statics, and AI-generated formats.
• Translate product features and capabilities into concrete, scroll-stopping propositions for target audiences.
• Build and maintain a documented library of proven angles, hooks, and creative patterns.

Production & Testing Velocity

• Own the creative pipeline across ad networks (Google, YouTube, Meta, Snapchat, TikTok, Applovin, etc) shipping new concepts every week.
• Structure systematic A/B testing frameworks, isolate variables, and analyze the results to bring solid conclusions.
• Produce clear creative briefs for designers to execute high-performing concepts aligned with the brand.

Performance Analysis & Iteration

• Own creative-level metrics: hook rate, hold rate, CTR, CVR, CPA, and ROAS.
• Generate testable hypotheses from performance data and retire underperforming angles quickly.
• Deliver structured creative performance reviews with clear recommendations for the next cycle.

Market Research & Collaboration

• Run systematic competitor creative research across ad libraries and creative intelligence tools.
• Track emerging formats, platform policy shifts, and creative trends in the consumer AI category.

4+ years producing performance ad creative for D2C or subscription consumer products

Proven track record of high-volume output, shipping and live-testing multiple new concepts weekly.

Deep working knowledge of the major ad network ecosystems (Google, Meta, TikTok, Snapchat, etc).

Demonstrated fluency with an AI production stack across image, video, voice, and scripting tools.

Ability to read creative-level performance data independently and act on it without an analyst in the loop.

Experience building structured creative testing frameworks, not ad-hoc one-off tests.

Strong portfolio of ads with verifiable performance results. (Applications must include a CV and a portfolio of ad creative you personally produced).

You build repeatable creative processes, not one-time wins.

Fully accountable for performance outcomes, not just delivery of assets.

Comfortable killing your own concepts when data says so.

Ruby Labs operates within the CET (Central European Time) zone.

Remote Work Environment:

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Flexible Independent Contractor Agreement: Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received.

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. If you're hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

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