Creative Director

Total Wine & More; Bethesda (MD); On-site; USD 179,000 - 270,000; Full time

Benefits offered by this job

Paid Time Off

Generous store discounts

Health care plans

401(k)

Disability & life insurance

Job summary

Total Wine & More is seeking a Creative Director to set and lead the creative vision, overseeing experiences across customer touchpoints. Onsite location in Bethesda, MD, reporting to the Vice President, Brand Marketing & Operations, and building a high-performing in-house creative organization that drives scalable, integrated campaigns.

Responsibilities include leading multidisciplinary teams spanning art direction, graphic design, copywriting, photography, video, motion design, production, and

Qualifications

• Bachelor’s Degree in Marketing, Advertising, Creative Design, or Graphic Design preferred, or equivalent years of experience.
• 15+ years of progressive creative leadership experience.
• Experience leading multidisciplinary creative organizations in retail, consumer, hospitality, lifestyle, agency, or other customer-centric environments.
• Proven track record developing integrated campaigns across digital, print, television, retail, social, and emerging channels.
• Strong portfolio demonstrating exceptional art direction, visual storytelling, and campaign development.
• Experience leading internal creative teams and partnering with external agencies.

Responsibilities

• Build a world-class in-house creative organization.
• Develop multidisciplinary teams spanning art direction, graphic design, copywriting, photography, video, motion design, production, and creative project management.
• Establish a culture centered on creativity, collaboration, accountability, continuous learning, and high performance.
• Create a compelling creative vision that brings customer and brand strategy to life.
• Translate strategic ideas into memorable visual experiences across all customer touchpoints.
• Separate personal aesthetic preferences from the creative expression most likely to support customer and commercial objectives.
• Create integrated creative systems that deliver consistency at scale.
• Build disciplined creative development processes from concept through production and deployment.
• Improve the overall quality, speed, and effectiveness of creative execution.

Skills

Creative leadership

Multidisciplinary teams

Stakeholder influence

Brand storytelling

Education

Bachelor’s Degree in Marketing/Design

Job description

Total Wine & More is seeking a Creative Director to set and lead the creative vision, overseeing the development and execution of creative experiences across every customer touchpoint. This role reports to the Vice President, Brand Marking & Operations and is responsible for building a high-performing in-house creative organization while driving integrated, scalable creative systems.

Onsite Location

Bethesda, MD (onsite)

Salary

USD 178,920 - 270,000 per yearly

Key Responsibilities

• Build a world-class in-house creative organization
• Develop multidisciplinary teams spanning art direction, graphic design, copywriting, photography, video, motion design, production, and creative project management
• Establish a culture centered on creativity, collaboration, accountability, continuous learning, and high performance
• Create a compelling creative vision that brings customer and brand strategy to life
• Translate strategic ideas into memorable visual experiences across all customer touchpoints
• Separate personal aesthetic preferences from the creative expression most likely to support customer and commercial objectives
• Create integrated creative systems that deliver consistency at scale
• Build disciplined creative development processes from concept through production and deployment
• Improve the overall quality, speed, and effectiveness of creative execution
• Continuously enhance creative performance through testing, learning, and refinement
• Build organizational confidence in creative excellence through coaching, development, and ambitious creative standards
• Partner with Strategy, Marketing, Merchandising, Digital, and Operations
• Earn credibility through exceptional creative judgment and collaborative leadership
• Challenge creative work constructively while staying open to feedback and diverse perspectives
• Align stakeholders around creative decisions through influence rather than authority
• Raise the standard of creative excellence across the enterprise
• Serve as the organization’s senior creative authority by building trust
• Create integrated campaigns that consistently express the Total Wine & More brand across every channel
• Strengthen collaboration between Strategy, Marketing, Merchandising, and Creative
• Build scalable creative systems that increase speed without sacrificing quality
• Develop and inspire a high-performing creative organization
• Translate Total Wine & More’s customer strategy into customer experiences that strengthen brand relevance and support measurable business growth

Requirements

• Bachelor’s Degree in Marketing, Advertising, Creative Design, or Graphic Design preferred, or equivalent years of experience
• 15+ years of progressive creative leadership experience
• Experience leading multidisciplinary creative organizations in retail, consumer, hospitality, lifestyle, agency, or other customer‑centric environments
• Proven track record developing integrated campaigns across digital, print, television, retail, social, and emerging channels
• Strong portfolio demonstrating exceptional art direction, visual storytelling, and campaign development
• Experience leading internal creative teams and partnering with external agencies
• Proven ability to build creative processes, teams, and operating models that improve both quality and efficiency
• Demonstrated success translating strategic business priorities into commercially effective creative work
• Experience presenting creative work to executive leadership and influencing senior stakeholders
• Retail experience strongly preferred; strong creative leadership in another consumer‑facing industry will also be considered

Benefits

• Paid Time Off (PTO)
• Generous store discounts
• Health care plans (medical, prescription, dental, vision)
• 401(k), HSA, FSA, pre‑tax commuter benefits
• Disability & life insurance coverage
• Paid parental leave
• Pet insurance
• Critical illness and accident insurance
• Discounted home and auto insurance
• College tuition assistance
• Career development & product training
• Consumer classes

Employment Type

Regular

Worker Type

Regular