Senior Creative Director, Brand Lab Studio

Purpose Brands; Boca Raton (FL); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Unlimited time off

401(K) matching

Coaching & therapy

Mental health benefits

Brand discounts

In-house gym facilities

Professional development

Team building & engagement

Job summary

Purpose Brands seeks a Senior Creative Director to lead the Brand Lab Studio for a multi-brand portfolio. You will blend creative leadership with studio operations, driving end-to-end delivery and cross-functional partnership to improve quality, speed, and business impact.

You will guide designers, copywriters, editors, and producers, manage day-to-day studio operations, and develop scalable workflows and staffing models. The role requires executive presence and hands-on leadership.

Qualifications

• 15+ years of experience in creative leadership and production services.
• Experience running an in-house creative organization with a hybrid model.
• Proven ownership of workflow design, resource management, and budgets.
• Experience using AI-assisted creative tools and modern processes.
• Executive-level communication with senior leaders.

Responsibilities

• Set and maintain high creative standards across Brand Lab Studio output.
• Lead integrated campaign ideation and GTM creative from concept to delivery.
• Provide direction to designers, copywriters, editors, producers, and partners.
• Own day-to-day studio operations including intake, briefing, and scheduling.
• Lead project management and implement faster, clearer workflows.
• Build visibility into utilization and throughput for informed resourcing.
• Manage workload and staffing, including in-house vs external production.
• Own budgets and staffing models to serve the portfolio effectively.
• Act as senior creative voice with brand and marketing leadership.
• Develop sharper briefs and select effective creative approaches.
• Collaborate with external agencies while maintaining brand ownership.
• Develop a roadmap for tooling, workflow, and AI-assisted production.
• Strengthen content supply chain from brief to storage with guardrails.

Skills

Creative leadership

In-house studio

Workflow design

Budget management

Executive presence

Team leadership

AI tools experience

Tools

AI-assisted creative tools

Job description

Purpose Brands is seeking a Senior Creative Director to lead the in-house Brand Lab Studio creative services for a multi-brand portfolio. This role blends creative leadership with studio operations, combining end-to-end delivery ownership with cross-functional partnership to improve creative quality, speed, and commercial effectiveness.

What You’ll Do

• Set and maintain a high creative standard across Brand Lab Studio output, including brand, campaign, content, design, and production work.
• Lead integrated campaign ideation and new-product go-to-market creative from concept through delivery.
• Provide clear, actionable direction to designers, copywriters, editors, producers, and creative partners, balancing guidance, challenge, and empowerment.
• Own day-to-day studio operations, including intake, briefing, scheduling, prioritization, resource allocation, and delivery.
• Lead project management and implement workflow systems that increase speed, clarity, quality, and accountability.
• Build trusted visibility into utilization, capacity, and throughput so resourcing decisions are evidence-based.
• Manage workload and staffing across the studio, including decisions on in-house production versus external production vendors, freelance creatives, or agency partners.
• Own related scopes, relationships, and budgets, and develop the staffing model needed to serve the portfolio effectively.
• Act as the senior creative voice with brand marketing leaders and the marketing leadership team.
• Help teams write sharper briefs, evaluate work honestly, and choose the most effective creative approach or partner.
• Collaborate with external agencies as a senior peer, offering a clear creative point of view while respecting brand-level ownership and decision rights.
• Develop and execute a practical roadmap for creative tooling, workflow, and AI-assisted production to improve quality, speed, and consistency.
• Strengthen the content supply chain from brief through creation, adaptation, localization, versioning, review, release, and storage, with guardrails for brand integrity, rights, and governance.
• Hire, develop, and retain creative, production, and project management talent.
• Build a studio culture grounded in craft, curiosity, collaboration, and commercial impact.
• Define what good and effective work looks like with media, Research & Insights, and brand marketing leadership, linking delivery metrics with creative effectiveness and business outcomes.

What You Bring

• 15+ years of experience across creative leadership and creative or production services, including meaningful team leadership.
• Experience running an in-house creative organization using a hybrid model that balances internal studio resources, external production partners, freelance capacity, and agency work.
• Proven ownership of workflow design, resource management, capacity planning, production spend, and budget management at scale.
• A strong portfolio and the ability to discuss work outcomes candidly, including personal role, lessons learned, and what could have been improved.
• Current, practical experience using AI-assisted creative tools and building modern creative processes that improve production quality and speed.
• Comfort operating at an executive level, influencing peers who do not report directly to the role, and presenting, defending, and adapting creative work with senior leaders.

Tools and Technologies

• AI-assisted creative tools

Location and Schedule

• Location: Boca Raton, FL (onsite)
• Schedule: On-site Monday through Thursday
• Remote optional: Fridays
• Role type: This is not a remote position.

Practical detail: Based in Woodbury, MN or Boca Raton, FL, on site Monday through Thursday.

Compensation

Base salary range: $X–$Y, dependent on experience and location, plus participation in the annual bonus plan.

Benefits

• Medical, Dental and Vision Coverage
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Flexible Fridays between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In-house workout facilities
• Professional Development Opportunities
• Team Building, Employee Engagement Activities & so much more

Diversity, Equity, and Inclusion

Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands.

Equal Employment Opportunity

• Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
• Discrimination of any type will not be tolerated.