Manager, Creative Strategy

Brainlabs; United States; Hybrid; USD 75,000 - 105,000; Full time

Job summary

Brainlabs is a media agency focused on profit-driven outcomes, seeking a Manager, Creative Strategy to lead creative direction and strategy across client campaigns. You’ll own creative roadmaps, manage assets, and serve as the liaison between design and clients.

This role blends strategic thinking with hands-on execution in a hybrid, US-based environment. With 3–5 years in creative strategy or direction, you’ll craft compelling, measurable campaigns and guide a team of designers and animators to

Qualifications

• 3–5 years of creative strategy or creative direction experience
• Bachelor’s degree in Design, Marketing, Business, or related field
• Experience in retail media, e-commerce, or with large-scale retail clients
• Experience in Marketing, Advertising, or Creative environments
• Strong real-world copywriting experience
• Portfolio or work samples showing creative direction and strategy outcomes
• Nice to have: Project management experience, design or animation experience

Responsibilities

• Develop and lead creative strategy for clients, translating objectives into on-trend concepts with direction to designers and animators
• Own the creative testing roadmap, define hypotheses, prioritize tests, and translate results into hooks and messaging
• Write and refine platform-native ad copy; present strategy and rationale in client meetings
• Manage day-to-day project workflows, including timelines and asset production
• Coordinate flow between clients, creative production, and account teams to keep projects on budget and schedule

Skills

Creative strategy

Marketing / Advertising

Copywriting

Portfolio

Project management

Design & animation

Education

Bachelor's degree in Design, Marketing, or related field

Tools

Notion

Jira

Monday

Figma

Photoshop

Illustrator

InDesign

Drive

Docs

Slides

Sheets

Word

Outlook

Excel

macOS

Job description

Brainlabs is the media agency built to answer one question: what's actually driving profit? Founded in 2012 by Daniel Gilbert, we were built by engineers before we were a media agency. Today, 1,000+ Brainlabbers across five continents use our proprietary agents, built on 32 media tools and over 2,500 logged experiments, to help brands connect every channel they plan and buy to one thing: the bottom line.

Role Information

• Role type: Full‑time
• Team: Creative Strategy
• Reporting to: Director of Creative Strategy
• Location: Boca Raton, Florida | Dallas Fort‑Worth, Texas | New York City, New York | Los Angeles, California (Hybrid, 3 days/week in‑office)
• Compensation: We hire candidates across our US office locations and at varying levels of experience. Our posted salary ranges reflect differences in both location and experience, with final compensation determined once a candidate’s background and location are confirmed.
• Work Authorization: Candidates must be legally authorized to work in the United States. We are unable to provide visa sponsorship or continuation for this position.

What’s the role

We’re looking for a Manager, Creative Strategy to join our Creative team at Brainlabs! The Manager of Creative Strategy will ensure creative strategy for our clients is on‑trend, compelling, and grounded in measurable business impact. You will be responsible for executing creative roadmaps for our clients, managing creative assets, and creative strategy and direction from the moment the brief lands. You will own and manage project workflows, build timelines, and serve as the primary liaison between our design plus animation team members and our clients. If you’re chronically online and have an ever‑growing archive of social ads that have caught your eye saved in your camera roll, this role is for you.

Company culture

Brainlabs is culture‑first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.

Responsibilities

• Develop and lead creative strategy for our clients, translating brand and performance objectives into concepts that are on‑trend and built to convert, and providing frame‑by‑frame direction to our designers and animators.
• Own the creative testing roadmap: define hypotheses, prioritize what to test, and translate results into hooks, formats, and messaging that measurably improve creative performance.
• Write and refine platform‑native ad copy, and serve as a strategic voice in client meetings, presenting creative strategy and direction with clear rationale tied back to performance objectives.
• Manage day‑to‑day project workflows, including timelines, deliverables for large‑scale asset production, and creative reporting, while flagging potential obstacles early.
• Coordinate the flow of information between clients, creative production, and account teams to keep projects on budget and on schedule, and advise leadership on how to optimize scope and timelines.

Qualifications & Experience

• 3–5 years of creative strategy or creative direction experience
• Bachelor’s degree in Design, Marketing, Business, or a related field (or equivalent combination of academic and practical experience).
• Experience in retail media, e‑commerce, or working with large‑scale retail clients is highly preferred.
• Experience in a Marketing, Advertising, or Creative environments
• Strong real‑world copywriting experience
• A portfolio or work samples demonstrating your creative direction and creative strategy work/thinking, alongside campaign outcomes
• Nice to have: Project management experience, design and/or animation experience

Technical Skills

• High level of expertise in project management tools (e.g., Notion, Jira, Monday)
• Familiarity with Figma and Adobe Creative products (Photoshop, Illustrator, InDesign)
• Expert in G Suite products (Drive, Docs, Slides, Sheets) and MS Office (Word, Outlook, Excel)
• Comfortable working with Mac computers/OSX

Attributes

• Communication: Extraordinary written, oral, and presentation skills; comfortable presenting ideas to internal and external stakeholders and key clients.
• Creative Fluency: Has a strong understanding of creative design and copywriting fundamentals and the ability to provide creative feedback.
• Interpersonal: Personable and able to quickly build rapport with all levels of the organization.
• Agility: Ability to thrive in a fast‑paced and ambiguous environment while navigating multiple divergent priorities.
• Action‑Oriented: Proven ability to drive clear action, ownership, and problem‑solving with an entrepreneurial drive.

Success Traits

• Adaptability: You thrive in an environment where priorities can change rapidly.
• Innovation: You are always finding ways to improve creative strategy and project workflows to create efficiencies.
• Meticulousness: You ensure that even the smallest details are never missed, even when dealing with multiple client campaigns simultaneously.
• Accountability: You are reliable and stay true to verbal and written agreements.
• Discipline: You are efficient and respectful of others' time; you do not keep your team members or clients waiting.

$75,000 - $105,000 USD

Equal Opportunity

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know! Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.