Senior Creative Director, Brand Lab Studio

Purpose Brands Intermediate, LLC; North Carolina; Hybrid; USD 160,000 - 260,000; Full time

Benefits offered by this job

Medical, Dental and Vision

Hybrid Work Environment

Life and Disability Insurance

Unlimited PTO

Paid Holidays

401(k) Matching

Coaching and Therapy

Mental Health Benefits

Brand Discounts

In-house gym

Professional Development

Team Building

Job summary

Purpose Brands LLC seeks a Senior Creative Director to lead Brand Lab Studio, directing brand, campaign, content and production work while owning intake, prioritization, and resourcing for a multi-brand portfolio.

The role blends creative leadership and studio operations, requiring executive presence and experience scaling an in-house studio with a hybrid model, reporting to senior leadership.

Qualifications

• 15+ years of experience across creative leadership and production services.
• Experience running an in-house creative organization with hybrid model.

Responsibilities

• Set and maintain a high creative standard across Brand Lab Studio outputs (brand, campaign, content, production).
• Lead integrated campaign ideas from concept to delivery and guide diverse creative teams.
• Oversee studio operations: intake, briefing, scheduling, prioritization, resource allocation, and delivery.

Skills

Creative leadership

Studio operations

Executive presence

AI-assisted production

Job description

Purpose Brands is seeking a Senior Creative Director, Brand Lab Studio to lead the company's in-house creative services group serving Orangetheory Fitness, Anytime Fitness, Waxing the City and The Bar Method. This leader will set creative standards for the work, guide a multidisciplinary team, and build the operating model required to deliver distinctive, effective creative across a complex multi-brand portfolio. The role combines two equally important responsibilities: creative leadership and studio operations. The Senior Creative Director will direct brand, campaign, content and production work while also owning how work enters the studio, how it is prioritized, how resources are allocated, when external partners are engaged, and how capacity and throughput are measured.

Brand Lab Studio sits within Purpose Brands' central Centers of Excellence. The Senior Creative Director will partner closely with brand marketing leads, Growth Marketing, Media, CRM, PR & Communications, Research & Insights, Digital Strategy and external agency partners to raise the quality, speed and commercial effectiveness of creative output. This is a senior enterprise role for a leader with strong creative taste, operational discipline, executive presence and the ability to build a studio culture that people want to work in and want to work with. Purpose/Impact: (Duties & Essential Functions) Creative Direction & Craft: Set and hold a high creative standard across everything Brand Lab Studio produces, including brand, campaign, content, design and production work. Lead integrated campaign ideas and new-product go-to-market creative from concept through delivery. Provide clear, actionable direction to designers, copywriters, editors, producers and creative partners, knowing when to guide, when to challenge and when to empower the team to move. Studio Operations & Delivery: Own how the studio runs day to day, including intake, briefing, scheduling, prioritization, resource allocation and delivery. Lead the project management function and implement workflow systems that improve speed, clarity, quality and accountability. Build trusted visibility into utilization, capacity and throughput so resourcing decisions are based on evidence rather than instinct. Resourcing, Production Partners & Freelance Capacity: Manage workload and staffing across the studio, including decisions about what should be produced in-house and what is better supported by external production vendors, freelance creatives or agency partners. Own related scopes, relationships and budgets, and develop the staffing model the function needs to serve the portfolio effectively. Brand, Agency & Executive Partnership: Serve as the senior creative voice with brand marketing leaders and the marketing leadership team. Help teams write sharper briefs, evaluate work honestly and select the right creative approach or partner for the job. Collaborate with external agencies as a senior peer, bringing a clear creative point of view while respecting brand-level ownership and decision rights. Systems, Tooling & AI-Assisted Production: Develop and execute a practical roadmap for creative tooling, workflow and AI-assisted production that improves quality, speed and consistency. Strengthen the content supply chain from brief to creation, adaptation, localization, versioning, review, release and storage, with appropriate guardrails for brand integrity, rights and governance. Team, Culture & Measurement: Hire, develop and retain excellent creative, production and project management talent. Build a studio culture defined by craft, curiosity, collaboration and commercial impact. Define what good and effective work looks like in partnership with media, Research & Insights and brand marketing leadership, pairing delivery metrics with creative effectiveness and business outcomes. Strengths and Background 15+ years of experience across creative leadership and creative or production services, including significant experience leading teams. Experience running an in-house creative organization with a hybrid model that balances internal studio resources, external production partners, freelance capacity and agency work. Demonstrated ownership of workflow design, resource management, capacity planning, production spend and budget management at scale. A strong portfolio and the ability to speak honestly about the work, the candidate's role in it, what was learned and what could have been done differently. Current, practical experience using AI-assisted creative tools and building modern creative processes that improve production quality and speed. Comfort operating at the executive level, influencing peers who do not report to the role and presenting, defending and adapting creative work with senior leaders. Practical Details Based in Woodbury, MN or Boca Raton, FL, on site Monday through Thursday. This is not a remote role. Base salary range: $X–$Y, dependent on experience and location, plus participation in the annual bonus plan.

What’s in it for you?

We offer a competitive salary along with exceptional benefits such as:

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Flexible Friday's between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In-house workout facilities
• Professional Development Opportunities
• Team Building, Employee Engagement Activities & so much more

Work Schedule

Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices: Remote optional: Fridays On-site days: Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENT

Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT

Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.

Purpose Brands, LLC is here to make personal health and wellness accessible for people worldwide. The company holds the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Healthy Contributions and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. With a world-class franchise operating model and suite of services that help its portfolio brands accelerate growth and deliver exceptional member experiences, Purpose Brands is best positioned for rapid expansion and to capture a strong market share in the global wellness industry. Enhance the health, prosperity, and overall well-being of franchisees, consumers, and employees through purpose-driven products and experiences. Empowering individuals and communities to live healthier, more vibrant lives. People. Purpose. Performance. Play.