Senior Creative Director, Brand Design

Gap Inc.; United States; Remote; USD 100,000 - 150,000; Full time

Job summary

Gap Inc. is seeking a Senior Creative Director for Old Navy's Brand Design, tasked with defining and elevating brand identity across multiple platforms. The ideal candidate will lead creative execution and collaboration, ensuring all designs resonate with current cultural trends and meet high standards of quality and innovation.

Qualifications

• Proven expertise in brand design and campaign development.
• Mastery in graphic design and presentation design skills.
• Deep understanding of the fashion and cultural landscape.

Responsibilities

• Develop and evolve Old Navy's brand identity.
• Design impactful assets for various platforms and campaigns.
• Partner with teams and external agencies for creative initiatives.

Skills

Brand Design

Creative Execution

Cultural Awareness

Collaboration

Attention to Detail

Tools

Adobe Creative Suite

Figma

Airtable

Job description

About the Role

As a Senior Creative Director, Brand Design at Old Navy, you'll play a critical role in defining and elevating the brand's identity across campaigns, packaging, digital platforms, and more. This is a brand design role, focused on creating innovative and culturally relevant creative work that reflects and amplifies Old Navy's identity.
In this role, you'll prioritize the development and evolution of the Old Navy brand, while collaborating with internal teams and external partners to deliver exceptional results. You'll also lead with strong creative vision, ensuring consistency and innovation across every touchpoint.

What You'll Do

Brand Identity Leadership

• Develop and evolve Old Navy's brand identity to ensure a cohesive, authentic, and culturally relevant visual presence
• Prioritize brand identity as a central focus across all design deliverables, driving both consistency and innovation

Creative Execution

• Design impactful assets for campaigns, packaging, in-store displays, social media, and digital platforms
• Translate brand strategies into visually compelling, innovative designs that resonate with modern audiences

Cultural Awareness

• Stay deeply attuned to the fashion and cultural landscape, leveraging insights to keep designs fresh, relevant, and audience-driven
• Ensure the brand reflects a forward-thinking perspective that resonates with today's cultural and creative climate

Collaboration and Leadership

• Partner with internal teams, external agencies, and production partners to lead creative initiatives
• Build and inspire strong, collaborative relationships with external partners, ensuring all work aligns with Old Navy's creative vision and brand identity

Strategic Storytelling

• Craft visually compelling designs that connect meaningfully with customers and reflect Old Navy's values
• Drive storytelling through every touchpoint, ensuring it feels engaging, inspiring, and authentic

Attention to Detail

• Ensure all creative work meets the highest standards of quality, consistency, and innovation
• Adapt designs to align with specific initiatives, audiences, and markets as needed

Who You Are

• Proven expertise in brand design, campaign development, and creative execution
• Mastery in graphic design and presentation design skills, with the ability to create visually impactful and compelling deliverables
• Proficiency in tools like Adobe Creative Suite, Figma, and Airtable
• Strong understanding of brand strategy and the ability to translate it into cohesive, visually impactful designs
• Deep understanding of the fashion and cultural landscape, with a proven ability to translate trends into creative work
• Exceptional collaboration and leadership skills, with experience guiding external agencies, production teams, and cross-functional partners
• Sharp eye for detail, outstanding creativity, and a passion for innovative design
• Excellent communication skills, emphasizing clarity, empathy, and professionalism

About the company

Gap Inc. is the largest specialty retailer in the United States, and is 3rd in total international locations, behind Inditex Group and H&M. As of September 2008, the company has approximately 135,000 employees and operates 3,727 stores worldwide, of which 2,406 are located in the U.S.

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