Associate Creative Director, Copy

Gannett Co., Inc.; United States; Remote; USD 120,000 - 130,000; Full time

Job summary

Gannett Co., Inc. seeks an Associate Creative Director, Copy, to lead messaging strategy development for its brands. This role involves managing a team of copywriters and crafting compelling narratives that enhance consumer engagement through various media channels, including social and advertising platforms. Candidates should have a strong portfolio, solid team leadership experience, and exceptional communication skills.

Benefits

Work-life balance initiatives

Professional development opportunities

Qualifications

• 5+ years experience managing teams in a diverse environment.
• Strong portfolio demonstrating strategic copy across media.
• 10+ years experience preferred in marketing copywriting.

Responsibilities

• Lead team of copywriters to develop messaging strategies.
• Create impactful copy across various media channels.
• Ensure brand voice consistency and drive cultural relevance.

Skills

Written communication

Creative storytelling

Team management

Strategic thinking

Presentation skills

Education

Bachelor’s degree in marketing or related field

Job description

|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application onGannett Careers viaDayforce .Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visitwww.gannett.com

Are you ready to significantly impact one of the most recognized media brands in the world? Gannett / USA TODAY NETWORK seeks a dynamic and passionate Associate Creative Director, Copy to join our innovative Brand Marketing and Creative Studio. This pivotal role sits at the heart of our cross-functional teams, driving our brand strategy and spearheading initiatives that forge authentic connections with our audience.

As an Associate Creative Director of Copy, you will be responsible for the development of our messaging strategy for our consumer brands under the Creative Studio Head.

Across USA TODAY, our local brands, and ancillary products, you’ll lead the development of messaging systems that elevate how we speak to consumers. You'll oversee a strike team of copywriters embedded across products and campaigns, ensuring consistency and creativity throughout the consumer experience. You'll also help shape breakthrough, cross-channel campaigns that drive cultural relevance and get people talking about our brands.

You’re an excellent creative storyteller with the ability to teach others how to craft engaging headlines, build compelling manifestos, and elevate video scripts. You sweat the details, no matter the medium. You’re adept at developing tone and voice to match each brand’s unique identity. You're a little obsessed with everything. Sports? You’re in. Movies? All about them. New tech? Already experimenting. You care deeply about the craft and the people you work with. You’re accountable, organized, and a true collaborator across every discipline.

Please ensure your resume includes a link to your portfolio

Your Responsibilities:

• Be a part of the leadership team that is responsible for building a center of creative excellence under the Creative Studio Head.

• Lead a team of copywriters with clear communication and a strong creative vision to develop copy strategies that build and shape the voice of our diverse brands and products.

• Develop and refine bold, thought-provoking copy that fulfills and elevates the brief across a wide range of media and channels — including video scripts, advertising, social content, brand campaigns, experiential, OOH, and digital platforms.

• Own and maintain the voice of USA TODAY, our local brands, and new products, becoming the trusted lead on both the written and spoken communication for our brands.

• Possess a strong grasp of strategy and a passion for storytelling to push creative boundaries, always looking ahead to innovate and stay on top of evolving marketing and cultural trends.

• Champion best-in-class creative campaigns that are strategically crafted with the consumer at the center, designed to drive cultural relevance and competitive edge in a fast-paced environment.

• Oversee multiple projects and collaborate with key stakeholders, including Marketing Directors and cross-functional partners, to ensure strategic alignment and drive a unified voice across all consumer touchpoints.

• Exhibit confident interpersonal and presentation skills to effectively communicate ideas, build relationships, and influence across teams.

• Cultivate a creative and empathetic environment by offering inspiration, thought leadership and mentorship to empower and elevate others.

• Welcomes constructive feedback during the business's highs and lows with maturity and professionalism. Tackling challenges with creativity and a focus on finding the best outcomes.

Qualifications:

• 5+ years of experience managing teams and driving results in a highly matrixed organization with diverse stakeholders.

• A strong portfolio or work samples showcasing strategic, brand-building copy concepts and executions across multiple platforms and integrated marketing campaigns. Please ensure your resume includes a link to your portfolio.

• 10+ years of experience with a Bachelor’s degree or equivalent marketing copywriting experience in a related field.

• Agency or brand side experience working with a wide range of brands is preferred.

• Strong track record of managing teams and driving results in a highly matrixed organization with diverse stakeholders.

• Exceptional written and verbal communication skills, with the ability to present ideas clearly and persuasively.

• Writes with grammatical precision across a variety of media formats and distinct brand voices.

• Highly organized with sharp problem-solving abilities and a proactive mindset.

• Both self-motivated and a team player, with a strong drive to deliver measurable results in a fast-paced environment.

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The annualized base salary for this role will range between $120,000 and $130,000. Base compensation is reflective of many factors, including, but not limited to,the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at [e-mail].