Senior Creative Director, AI-Driven In-House Studio

Purpose Brands; Boca Raton (FL); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Unlimited time off

401(K) matching

Coaching & therapy

Mental health benefits

Brand discounts

In-house gym facilities

Professional development

Team building & engagement

Job summary

Purpose Brands seeks a Senior Creative Director to lead the Brand Lab Studio for a multi-brand portfolio. You will blend creative leadership with studio operations, driving end-to-end delivery and cross-functional partnership to improve quality, speed, and business impact.

You will guide designers, copywriters, editors, and producers, manage day-to-day studio operations, and develop scalable workflows and staffing models. The role requires executive presence and hands-on leadership.

Qualifications

• 15+ years of experience in creative leadership and production services.
• Experience running an in-house creative organization with a hybrid model.
• Proven ownership of workflow design, resource management, and budgets.
• Experience using AI-assisted creative tools and modern processes.
• Executive-level communication with senior leaders.

Responsibilities

• Set and maintain high creative standards across Brand Lab Studio output.
• Lead integrated campaign ideation and GTM creative from concept to delivery.
• Provide direction to designers, copywriters, editors, producers, and partners.
• Own day-to-day studio operations including intake, briefing, and scheduling.
• Lead project management and implement faster, clearer workflows.
• Build visibility into utilization and throughput for informed resourcing.
• Manage workload and staffing, including in-house vs external production.
• Own budgets and staffing models to serve the portfolio effectively.
• Act as senior creative voice with brand and marketing leadership.
• Develop sharper briefs and select effective creative approaches.
• Collaborate with external agencies while maintaining brand ownership.
• Develop a roadmap for tooling, workflow, and AI-assisted production.
• Strengthen content supply chain from brief to storage with guardrails.

Skills

Creative leadership

In-house studio

Workflow design

Budget management

Executive presence

Team leadership

AI tools experience

Tools

AI-assisted creative tools

Job description

Purpose Brands seeks a Senior Creative Director to lead the Brand Lab Studio for a multi-brand portfolio. You will blend creative leadership with studio operations, driving end-to-end delivery and cross-functional partnership to improve quality, speed, and business impact.

You will guide designers, copywriters, editors, and producers, manage day-to-day studio operations, and develop scalable workflows and staffing models. The role requires executive presence and hands-on leadership.