Senior Creative Copywriter, Social Campaigns Lead

SAMY; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Work your way

Time that matters

Grow with us

Be part of the journey

Job summary

SAMY in the United States seeks a Senior Creative Copywriter who can turn strategic insights into original campaigns and bring them to life across digital and social work for U.S. audiences.

You will own projects from brief to delivery, collaborating with Creative, Strategy, Account, Art Direction and Video teams, and presenting ideas to clients.

This hybrid role offers flexible schedule, opportunities to mentor juniors, and a pathway to shape bold, culture-driven work at SAMY.

Qualifications

• 6+ years of copywriting experience in creative, advertising, or digital agencies.
• Proven experience developing digital campaigns and social content for the U.S. market.
• A strong portfolio showing conceptual campaigns, excellent writing, and a range of tones, formats, and channels.
• Excellent written and spoken English, with the ability to write culturally relevant copy and present confidently to U.S. clients.
• Strong understanding of social platforms, pop culture, creator ecosystems and digital storytelling.
• Ability to translate strategy into actionable ideas and deliver high-quality work with limited day‑to‑day direction.
• Experience mentoring junior creatives and collaborating across disciplines.

Responsibilities

• Develop original creative concepts and campaign platforms grounded in brand strategy and audience insights.
• Write and refine headlines, scripts, campaign copy, and social content, adapting tone and style across brands, channels, and audiences.
• Create platform-native ideas and scripts for TikTok, Instagram Reels, YouTube, among others with strong hooks, pacing, and storytelling.
• Develop and maintain brand tone of voice across campaigns and always‑on content.
• Collaborate with art directors, designers, video editors, and strategists to take ideas through final execution.
• Present creative work and rationale clearly and persuasively to clients and internal stakeholders.
• Give constructive feedback to junior creatives, peers and reviewing work and decks for clarity, craft, and consistency.
• Manage creative deliverables with autonomy, attention to detail, and reliable follow‑through.

Skills

Copywriting

Digital campaigns

Social content

English proficiency

Storytelling

Mentorship

Job description

SAMY in the United States seeks a Senior Creative Copywriter who can turn strategic insights into original campaigns and bring them to life across digital and social work for U.S. audiences.

You will own projects from brief to delivery, collaborating with Creative, Strategy, Account, Art Direction and Video teams, and presenting ideas to clients.

This hybrid role offers flexible schedule, opportunities to mentor juniors, and a pathway to shape bold, culture-driven work at SAMY.