Creative Lead - Copywriter

SAMY; Miami (FL); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible schedule

Hybrid work

Global mobility

Mentorship

Job summary

SAMY in Miami is seeking a Senior Creative Copywriter who turns strategic insights into original campaign ideas for U.S. audiences. You will craft headlines, scripts, and social content, and present concepts to clients and internal teams.

Bring a portfolio that showcases diverse campaigns and tones, mentor junior creatives, and collaborate with art direction, video, and strategy partners to deliver standout work across TikTok, Instagram, YouTube, and beyond.

Qualifications

• 6+ years of copywriting experience in creative, advertising, or digital agencies.
• Proven experience developing digital campaigns and social content for the U.S. market.
• A strong portfolio showing conceptual campaigns, excellent writing, and a range of tones, formats, and channels.
• Excellent written and spoken English, with the ability to write culturally relevant copy and present confidently to U.S. clients.
• Strong understanding of social platforms, pop culture, creator ecosystems and digital storytelling.
• Ability to translate strategy into actionable ideas and deliver high-quality work with limited day-to-day direction.
• Experience mentoring junior creatives and collaborating across disciplines.

Responsibilities

• Develop original creative concepts and campaign platforms grounded in brand strategy and audience insights.
• Write and refine headlines, scripts, campaign copy, and social content, adapting tone and style across brands, channels, and audiences.
• Create platform-native ideas and scripts for TikTok, Instagram Reels, YouTube, among others with strong hooks, pacing, and storytelling.
• Develop and maintain brand tone of voice across campaigns and always-on content.
• Collaborate with art directors, designers, video editors, and strategists to take ideas through final execution.
• Present creative work and rationale clearly and persuasively to clients and internal stakeholders.
• Give constructive feedback to junior creatives, peers and reviewing work and decks for clarity, craft, and consistency.
• Manage creative deliverables with autonomy, attention to detail, and reliable follow-through.

Skills

Copywriting

Digital campaigns

Portfolio development

English proficiency

Social platforms awareness

Mentoring juniors

Job description

About SAMY

We weren't built to follow, we were built to lead. SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious, and never afraid to challenge what's next. We don't play it safe. We build what's next.

Instagram | TikTok | Culture page

Role Mission

We are looking for a Senior Creative Copywriter who can turn strong strategic insights into original campaign ideas and bring them to life through compelling digital and social work for U.S. audiences.

You will combine conceptual thinking, excellent writing, and cultural fluency with the ability to own projects from brief to delivery, working closely with Creative, Strategy, Account, Art Direction, and Video teams. The role involves client-facing moments like presenting decks and creative ideas, follow-up meetings, and pitches. You will also strengthen overall creative quality and guide junior creatives.

Key responsibilities

• Develop original creative concepts and campaign platforms grounded in brand strategy and audience insights.
• Write and refine headlines, scripts, campaign copy, and social content, adapting tone and style across brands, channels, and audiences.
• Create platform-native ideas and scripts for TikTok, Instagram Reels, YouTube, among others with strong hooks, pacing, and storytelling.
• Develop and maintain brand tone of voice across campaigns and always-on content.
• Collaborate with art directors, designers, video editors, and strategists to take ideas through final execution.
• Present creative work and rationale clearly and persuasively to clients and internal stakeholders.
• Give constructive feedback to junior creatives, peers and reviewing work and decks for clarity, craft, and consistency.
• Manage creative deliverables with autonomy, attention to detail, and reliable follow-through.

Skills & experience

• 6+ years of copywriting experience in creative, advertising, or digital agencies.
• Proven experience developing digital campaigns and social content for the U.S. market.
• A strong portfolio showing conceptual campaigns, excellent writing, and a range of tones, formats, and channels.
• Excellent written and spoken English, with the ability to write culturally relevant copy and present confidently to U.S. clients.
• Strong understanding of social platforms, pop culture, creator ecosystems and digital storytelling.
• Ability to translate strategy into actionable ideas and deliver high-quality work with limited day-to-day direction.
• Experience mentoring junior creatives and collaborating across disciplines.

Benefits

• Work your way — Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.
• Time that matters — Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.
• Grow with us — Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.
• Be part of the journey — Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.

The SAMY Mindset

Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen.

We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build.

We're not looking for people who think the same, we're looking for people who want to grow with us.

Here's what it actually looks like to belong here:

Be Kind — because respect, trust, and honest feedback make great teams stronger.

Go Beyond — because good is never enough when excellence is the standard.

Craft Together — because the best ideas don't happen in silos.

Enjoy the Journey — because growth lives outside the comfort zone.

Own It — because real impact starts with accountability.

If this feels like your kind of adventure, let's build something together.

Diversity & Inclusion

At SAMY, difference is not something we accommodate, it's what makes us stronger.

With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company.

We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we'll make sure you have what you need to do your best work.

Instagram | TikTok | Culture page