Senior Creative Copywriter: Lead Social Campaigns

SAMY; Miami (FL); Hybride; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Flexible schedule

Hybrid work

Global mobility

Mentorship

Résumé du poste

SAMY in Miami is seeking a Senior Creative Copywriter who turns strategic insights into original campaign ideas for U.S. audiences. You will craft headlines, scripts, and social content, and present concepts to clients and internal teams.

Bring a portfolio that showcases diverse campaigns and tones, mentor junior creatives, and collaborate with art direction, video, and strategy partners to deliver standout work across TikTok, Instagram, YouTube, and beyond.

Qualifications

• 6+ years of copywriting experience in creative, advertising, or digital agencies.
• Proven experience developing digital campaigns and social content for the U.S. market.
• A strong portfolio showing conceptual campaigns, excellent writing, and a range of tones, formats, and channels.
• Excellent written and spoken English, with the ability to write culturally relevant copy and present confidently to U.S. clients.
• Strong understanding of social platforms, pop culture, creator ecosystems and digital storytelling.
• Ability to translate strategy into actionable ideas and deliver high-quality work with limited day-to-day direction.
• Experience mentoring junior creatives and collaborating across disciplines.

Responsabilités

• Develop original creative concepts and campaign platforms grounded in brand strategy and audience insights.
• Write and refine headlines, scripts, campaign copy, and social content, adapting tone and style across brands, channels, and audiences.
• Create platform-native ideas and scripts for TikTok, Instagram Reels, YouTube, among others with strong hooks, pacing, and storytelling.
• Develop and maintain brand tone of voice across campaigns and always-on content.
• Collaborate with art directors, designers, video editors, and strategists to take ideas through final execution.
• Present creative work and rationale clearly and persuasively to clients and internal stakeholders.
• Give constructive feedback to junior creatives, peers and reviewing work and decks for clarity, craft, and consistency.
• Manage creative deliverables with autonomy, attention to detail, and reliable follow-through.

Connaissances

Copywriting

Digital campaigns

Portfolio development

English proficiency

Social platforms awareness

Mentoring juniors

Description du poste

SAMY in Miami is seeking a Senior Creative Copywriter who turns strategic insights into original campaign ideas for U.S. audiences. You will craft headlines, scripts, and social content, and present concepts to clients and internal teams.

Bring a portfolio that showcases diverse campaigns and tones, mentor junior creatives, and collaborate with art direction, video, and strategy partners to deliver standout work across TikTok, Instagram, YouTube, and beyond.