Senior Creative Brand Copywriter

WPS Health Solutions; Minneapolis (MN); Remote; USD 80,000 - 115,000; Full time

Job summary

WPS Health Solutions is seeking a Senior Creative Brand Copywriter to develop engaging copy that aligns with marketing strategies. The ideal candidate will have extensive experience in multi-channel copywriting and a strong portfolio showcasing their creative abilities. This role offers remote work options and competitive benefits.

Benefits

Remote/hybrid options

Performance bonuses and merit increases

401(k) with immediate 100% vesting

Paid time off, health/dental/telehealth from DAY 1

Leadership and professional development programs

Qualifications

• 7+ years of multi-channel marketing copywriting experience.
• 5+ years of editing and proofreading experience.
• Strong portfolio demonstrating versatility and creativity.

Responsibilities

• Develops original, compelling, and on-brand copy for marketing materials.
• Collaborates with teams to craft impactful messaging.
• Maintains consistent brand voice and best practices.

Skills

Creative collaboration

Copywriting

Editing

Storytelling

Market strategizing

Detail-oriented

Education

Bachelor's degree or equivalent experience

Tools

Word

Pages

Keynote

PowerPoint

Job description

Our Senior Creative Brand Copywriter develops original, compelling, and on-brand copy that aligns with strategic communication objectives for multi-channel marketing materials. Provides effective, results-oriented copywriting across digital and print channels to support sales, marketing, and overall business goals. Collaborates with teams and marketing staff to brainstorm ideas, craft impactful messaging, and develop creative marketing collateral that resonates with target audiences and yields successful results.

Salary Range

$80,000 - $115K

The base pay offered may vary based on knowledge, skills, and experience.

Work Location

Open to remote work in approved states: Arizona, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Jersey, North Carolina, North Dakota, Ohio, South Carolina, South Dakota, Texas, Virginia, Wisconsin. Occasional travel to Madison may be required.

Ideal Candidate

• Enjoys creating on-brand, results-driven promotional copy for various media.
• Engages in creative collaboration and market strategizing.
• Works with product and marketing managers to support marketing goals.
• Develops versatile, platform-adaptable copy.
• Contributes to creative concepts for multichannel campaigns.
• Translates strategies into engaging copy.
• Crafts culturally relevant brand messaging.
• Maintains consistent brand voice and best practices.
• Acts as content guardian and change recorder.
• Stays updated on marketing and cultural trends.

Minimum Qualifications

• Bachelor's degree or equivalent experience.
• 7+ years of multi-channel marketing copywriting experience.
• 5+ years of editing, proofreading, and media knowledge.
• Strong portfolio demonstrating big ideas, storytelling, and versatility.
• Conceptual thinking and multi-platform campaign experience.
• Understanding of different language styles for target markets.
• Proven ability to produce relevant, engaging marketing content.
• Knowledge of channel-specific writing limitations and strengths.
• Highly organized, motivated, detail-oriented, and enthusiastic.

Preferred Qualifications

• Experience leading projects independently at enterprise level.
• Healthcare, health insurance, or federal healthcare experience.
• Proficiency in Word, Pages, Keynote, PowerPoint.

Remote Work Requirements

• High-speed internet (minimum 10 Mbps downstream, 1 Mbps upstream).
• Review Remote Worker FAQs for details.

Benefits

• Remote/hybrid options.
• Performance bonuses and merit increases.
• 401(k) with immediate 100% vesting.
• Paid time off, health/dental/telehealth from DAY 1.
• Leadership and professional development programs.
• Additional benefits at link.

About Us

WPS is a not-for-profit health insurer and federal contractor based in Madison, WI, serving individuals, families, seniors, and military personnel for nearly 80 years.

Our Culture

We foster an open, inclusive, and innovative environment, recognizing employee engagement as key to success. We are proud of our awards and recognition.

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