Senior Creative Brand Copywriter

WPS Health Solutions; Atlanta (GA); Remote; USD 80,000 - 115,000; Full time

Job summary

WPS Health Solutions is seeking a Senior Creative Brand Copywriter to develop compelling copy for multi-channel marketing. The ideal candidate will have over 7 years of experience in marketing copywriting, strong editing skills, and a portfolio showcasing strategic storytelling. This remote position allows for collaboration with various teams to create impactful messaging that resonates with target audiences.

Benefits

Performance bonuses and merit increases

401(k) with immediate vesting

Paid time off, health, dental, and telehealth from DAY 1

Leadership and professional development programs

Remote and hybrid options

Qualifications

• 7+ years of multi-channel marketing copywriting experience.
• Strong editing, grammar, and proofreading skills.
• Portfolio demonstrating versatility and strategic storytelling.

Responsibilities

• Develop original, compelling, and on-brand copy for multi-channel marketing.
• Collaborate with teams to brainstorm ideas and craft impactful messaging.
• Support sales and marketing goals through effective copywriting.

Skills

Editing

Proofreading

Creative Writing

Collaboration

Strategic Storytelling

Education

Bachelor's degree or equivalent experience

Tools

Word

Pages

Keynote

PowerPoint

Job description

Senior Creative Brand Copywriter

Our Senior Creative Brand Copywriter develops original, compelling, and on-brand copy that aligns with strategic communication objectives for multi-channel marketing materials. The role involves providing effective, results-oriented copywriting across digital and print channels to support sales, marketing, and overall business goals. Collaboration with teams and marketing staff is essential to brainstorm ideas, craft impactful messaging, and develop creative marketing collateral that resonates with the target audience.

Salary Range

$80,000 - $115K

The base pay offered may vary within this range based on experience and skills.

Work Location

Remote work is permitted in the following states: Arizona, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Jersey, North Carolina, North Dakota, Ohio, South Carolina, South Dakota, Texas, Virginia, Wisconsin. Occasional travel to Madison may be required.

Ideal Candidate

If you enjoy:

• Writing creative, on-brand, results-driven promotional copy for various media.
• Collaborating on creative strategies and campaigns.
• Working with product and marketing managers to support marketing goals.
• Developing versatile, platform-specific copy that maintains a consistent brand voice.
• Contributing to creative concepting and campaign development.
• Translating strategies into engaging copy that resonates with audiences.
• Staying updated on marketing and cultural trends.

Minimum Qualifications

• Bachelor's degree or equivalent experience.
• 7+ years of multi-channel marketing copywriting experience.
• Strong editing, grammar, and proofreading skills.
• Portfolio demonstrating versatility and strategic storytelling.
• Experience with multi-platform campaigns and varied language styles.
• Understanding of media channel strengths and limitations.
• Motivated, organized, and detail-oriented.

Preferred Qualifications

• Experience leading projects independently.
• Background in Healthcare or Federal Healthcare services.
• Proficiency in Word, Pages, Keynote, PowerPoint.

Remote Work Requirements

• High-speed internet (minimum 10 Mbps down, 1 Mbps up).
• Review Remote Worker FAQs for details.

Benefits

• Remote and hybrid options.
• Performance bonuses and merit increases.
• 401(k) with immediate vesting.
• Paid time off, health, dental, and telehealth from DAY 1.
• Leadership and professional development programs.
• Additional benefits at this link.

About Us

WPS is a not-for-profit health insurer and federal contractor based in Madison, WI, serving individuals, families, seniors, and military personnel for over 80 years. We are committed to making healthcare easier and are proud to be military and veteran friendly.

Our Culture

We foster an open, inclusive, and innovative environment where employee engagement and diverse perspectives drive success. Recognitions from various organizations highlight our commitment to a positive workplace.

Connect with Us

Sign up for Job Alerts and follow us on Instagram, LinkedIn, Facebook, and our Blog.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. For rights information, see the Know Your Rights notice from the Department of Labor.