Senior Creative Brand Copywriter

WPS Health Solutions; Madison (WI); Remote; USD 80,000 - 115,000; Full time

Job summary

A leading health solutions company is seeking a Senior Creative Brand Copywriter to develop compelling copy across multi-channel marketing initiatives. This role requires a creative individual who excels in storytelling and brand messaging, ensuring consistent communication that resonates with target audiences and supports business objectives. The ideal candidate will have extensive experience and a strong portfolio demonstrating versatility in copywriting.

Benefits

Performance bonus

401(k) matching

Competitive paid time off

Health and dental insurance

Professional development programs

Qualifications

• 7+ years of experience in multi-channel marketing copywriting.
• Portfolio demonstrating strong storytelling and versatility.
• Highly motivated, organized, flexible, detail-focused.

Responsibilities

• Develop campaign copy for digital and print channels.
• Collaborate with teams for impactful messaging.
• Maintain brand voice and best practices.

Skills

Creative writing

Copywriting

Storytelling

Brand messaging

Marketing strategy

Education

Bachelor’s degree in related field

Tools

Word

Pages

Keynote

PowerPoint

Job description

Job Category: Marketing and Communications

Our Senior Creative Brand Copywriter develops original, compelling and on-brand copy that aligns with strategic communication objectives for multi-channel marketing materials. Provides effective, results-oriented copywriting that spans across all digital and print channels to support sales, marketing and WPS’s overall business goals. You will collaborate across teams and with other marketing staff to brainstorm ideas and strategies to best represent our products, craft impactful messaging and help develop creative marketing collateral that will resonate with our target audience and produce the most successful results possible.
Salary Range
$80,000 - $115K
The base pay offered for this position may vary within the posted range based on your job-related knowledge, skills and experience.

Work Location

We are open to remote work in the following approved states:
Arizona, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Jersey, North Carolina, North Dakota, Ohio, South Carolina, South Dakota, Texas, Virginia, Wisconsin
**Occasional travel to the Corporate Center office in Madison may be required.

How do I know this opportunity is right for me? If you:

• Enjoy writing creative, on-brand, results-driven promotional copy, marketing collateral, media advertising, video and websites for internal and external tactics designed to boost our brand awareness and increase sales.
• Can engage in ongoing creative collaboration and market strategizing sessions.
• Want to work with product and marketing managers to better understand, serve and help execute marketing materials that support goals.
• Have developed versatile, brand-specific copy that adapts seamlessly across platforms and formats.
• Excel at contributing to creative concepting and treatment development for multichannel marketing campaigns.
• Drive the creation of original concepts that result in effective and compelling communication.
• Like to translate creative concepts and business strategies into striking, engaging copy.
• Like to craft sharp, engaging and culturally relevant brand messaging that resonates with audiences.
• Have developed and maintained a clear and consistent brand voice at enterprise and business line levels.
• Contribute to the establishment, enforcement and evolution of copywriting best practices within the organization.
• Act as guardian of content and the recorder of all copy changes throughout the creative process.
• Maintain awareness of trends in marketing, culture, brand voice, ensuring collateral feels fresh, modern, topical and unexpected.

Minimum Qualifications

• Bachelor’s degree in related field or equivalent post high school and/or related work experience.
• 7 or more years of experience writing for multi-channel marketing campaigns.
• 5 or more years of copywriting, editing, grammar and proofreading skills with a working knowledge of marketing and media.
• Possess a portfolio of full-funnel, brand-driven work that demonstrates big-idea thinking, strong storytelling and versatility across media platforms.
• Strong experience thinking conceptually, writing in multiple formats and developing multi-platform campaigns.
• Understanding of different language styles that appeal to various target markets.
• Demonstrated experience executing strong, engaging marketing writing that aligns with strategic inputs and is highly relevant to the audience.
• Understanding of differences and limitations when writing across different media channels, as well as the most effective ways to capitalize on the strengths and capabilities of each.
• Highly motivated, organized, flexible, detail-focused and able to bring enthusiasm and commitment to writing projects.

Preferred Qualifications

• Proven experience leading projects and ability to work on your own at the business and enterprise level.
• Experience working in Healthcare, Health Insurance or Federal Healthcare Government Services environments.
• Strong experience using Word, Pages, Keynote and PowerPoint.

Remote Work Requirements

• High speed cable or fiber internet
• Minimum of 10 Mbps downstream and at least 1 Mbps upstream internet connection (can be checked at https://speedtest.net )
• Remote and hybrid work options available
• Performance bonus and/or merit increase opportunities
• 401(k) with a 100% match for the first 3% of your salary and a 50% match for the next 2% of your salary (100% vested immediately)
• Competitive paid time off
• Health insurance, dental insurance and telehealth services start DAY 1
• Professional and Leadership Development Programs

WPS, a health solutions company, is a leading not-for-profit health insurer and federal government contractor headquartered in Madison, Wisconsin. WPS offers health insurance plans for individuals, families, seniors and group health plans for small to large businesses. We process claims and provide customer support for beneficiaries of the Medicare program and manage benefits for millions of active-duty and retired military personnel across the U.S. and abroad. WPS has been making healthcare easier for the people we serve for nearly 80 years . Proud to be military and veteran ready.

Culture Drives Our Success

WPS’ culture is where the great work and innovations of our people are seen, fueled and rewarded. We accomplish this by creating an open and empowering employee experience. We recognize the benefits of employee engagement as an investment in our workforce—both current and future—to effectively seek, leverage, and include differing and unique perspectives that fuel agility and innovation on high-performing teams. This results in people bringing their authentic selves to work every day in an organization that successfully adapts to business changes and new opportunities.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.