Senior Creative Brand Copywriter

WPS Health Solutions; Detroit (MI); Remote; USD 80,000 - 115,000; Full time

Job summary

WPS Health Solutions is seeking a Senior Creative Brand Copywriter to craft engaging and strategic copy for various marketing channels. This role involves collaboration with teams to develop creative materials that resonate with audiences and support business goals. The ideal candidate will have extensive experience in multi-channel marketing and a strong portfolio showcasing their work.

Benefits

Remote and hybrid work options

Performance bonuses and merit increases

401(k) with immediate vesting

Paid time off

Health, dental, and telehealth from DAY 1

Leadership and professional development programs

Qualifications

• 7+ years of experience writing for multi-channel marketing campaigns.
• 5+ years of copywriting, editing, and proofreading skills.
• Portfolio demonstrating big-idea thinking and versatility.

Responsibilities

• Develop compelling copy for multi-channel marketing materials.
• Collaborate with marketing teams to create impactful messaging.
• Maintain consistent brand voice across all platforms.

Skills

Creative writing

Brand messaging

Multi-channel marketing

Storytelling

Detail-oriented

Conceptual thinking

Education

Bachelor's degree or equivalent work experience

Tools

Word

Pages

Keynote

PowerPoint

Job description

Our Senior Creative Brand Copywriter develops original, compelling, and on-brand copy that aligns with strategic communication objectives for multi-channel marketing materials. Provides effective, results-oriented copywriting that spans across all digital and print channels to support sales, marketing, and WPS's overall business goals. You will collaborate across teams and with other marketing staff to brainstorm ideas and strategies to best represent our products, craft impactful messaging, and help develop creative marketing collateral that resonates with our target audience and produces successful results.

Salary Range

$80,000 - $115K

The base pay offered for this position may vary within the posted range based on your job-related knowledge, skills, and experience.

Work Location

Remote work is possible in the following approved states:

Arizona, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Jersey, North Carolina, North Dakota, Ohio, South Carolina, South Dakota, Texas, Virginia, Wisconsin.

Occasional travel to the Corporate Center in Madison may be required.

How do I know this opportunity is right for me? If you:

• Enjoy writing creative, on-brand, results-driven promotional copy, marketing collateral, media advertising, videos, and websites for internal and external tactics designed to boost brand awareness and sales.
• Can engage in ongoing creative collaboration and market strategizing sessions.
• Want to work with product and marketing managers to understand, serve, and execute marketing materials that support goals.
• Have developed versatile, brand-specific copy that adapts across platforms and formats.
• Excel at contributing to creative concepting and treatment development for multichannel campaigns.
• Drive the creation of original concepts that result in effective communication.
• Translate creative concepts and business strategies into engaging copy.
• Craft culturally relevant brand messaging that resonates with audiences.
• Maintain a consistent brand voice at enterprise and business line levels.
• Contribute to establishing and evolving copywriting best practices.
• Act as guardian of content and record all copy changes.
• Stay aware of trends in marketing, culture, and brand voice to keep collateral fresh and modern.

Minimum Qualifications

• Bachelor's degree or equivalent work experience in a related field.
• 7+ years of experience writing for multi-channel marketing campaigns.
• 5+ years of copywriting, editing, and proofreading skills with marketing/media knowledge.
• Portfolio demonstrating big-idea thinking, storytelling, and versatility.
• Experience with conceptual thinking, multi-format writing, and multi-platform campaigns.
• Understanding of different language styles for various target markets.
• Proven ability to execute engaging marketing writing aligned with strategic inputs.
• Knowledge of media-specific writing limitations and strengths.
• Highly motivated, organized, flexible, and detail-oriented.

Preferred Qualifications

• Experience leading projects independently.
• Experience in Healthcare, Health Insurance, or Federal Healthcare environments.
• Proficiency with Word, Pages, Keynote, and PowerPoint.

Remote Work Requirements

• High-speed internet (cable or fiber).
• Minimum 10 Mbps downstream and 1 Mbps upstream.
• Review Remote Worker FAQs for additional info.

Benefits

• Remote and hybrid work options.
• Performance bonuses and merit increases.
• 401(k) with immediate vesting.
• Paid time off.
• Health, dental, and telehealth from DAY 1.
• Leadership and professional development programs.
• Additional benefits at https://www.wpshealthsolutions.com/careers/fulltime_benefits.shtml

Who We Are

WPS is a leading not-for-profit health insurer and federal contractor based in Madison, Wisconsin, serving individuals, families, seniors, and military personnel for nearly 80 years.

Culture Drives Our Success

We foster an open, empowering culture that recognizes employee engagement and diversity, fueling innovation and high performance. We are proud of our awards and recognition for workplace excellence.

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