Senior Corporate Public Relations Coordinator

Kohl's; Tallahassee (FL); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Kohl’s Corporate Office in Menomonee Falls, WI seeks a seasoned public relations professional to develop and execute strategic PR plans that support Kohl’s business priorities and strengthen corporate reputation.

You will lead regional media outreach, draft press releases and pitches, build media contacts, coordinate with store and district teams, and advise on proactive and reactive communications to drive impactful storytelling.

Qualifications

• Four-year degree in Public Relations, Journalism, Communications or other applicable areas of study
• 3–5+ years experience in public relations, journalism or communications
• Experience working with regional and trade media across digital, print and broadcast outlets
• Excellent time management and prioritization skills
• Strong written and verbal communication skills including AP style

Responsibilities

• Lead PR support of specified business area initiatives, including drafting strategic plans and materials like press releases and media pitches
• Develop strong media contacts across a regional territory to secure coverage and partner with stores and district managers
• Field reactive media inquiries and provide informed recommendations and rationale
• Conduct audits and analyses to inform PR recommendations and deliver timely counsel
• Stay informed on news trends in media, retail, and corporate PR
• Assess program results and recommend go-forward actions
• Develop and maintain cross-functional relationships to stay aligned with business strategies
• Support PR team reporting and executive social media strategy and content planning
• Maintain updated media lists with channel-specific approaches
• Support events and activations with logistics and deadlines

Skills

Public relations

Journalism

AP style

Time management

Verbal communication

Education

Bachelor's degree or higher in PR/Journalism/Communications

Job description

Role Specific Information

Job Description

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

In this role, you will develop and execute strategic corporate PR plans to garner positive press coverage for Kohl’s business priorities and support Kohl’s broader corporate reputation efforts.

What You’ll Do

• Lead PR support of specified business area initiatives, including drafting strategic plans and supportive materials such as press releases and media pitches to drive impactful storytelling

• Develop strong media contacts across a regional geographic territory to secure coverage of Kohl’s business initiatives while also serving as a key partner to store and district managers in the region

• Field reactive media and speaking event inquiries and draft informed recommendations and rationale

• Conduct audits and analyses to inform PR recommendations and deliver timely, informed counsel with rationale

• Stay well informed on news of the day to identify and share key trends across the news media landscape, retail industry and corporate PR field

• Assess program results regularly to understand successes and opportunities and recommend go-forward actions

• Develop and maintain relationships with cross-function partners across the organization to stay up-to-date on business strategies and key initiatives

• Support broader PR team reports, including a daily headlines report and weekly media recap

• Support executive social media strategy specific to specified business areas, including content calendar planning, drafting post copy, securing approvals, providing recommended engagements and assisting with tracking and reporting

• Maintain updated media lists, demonstrating a customized approach to account for differences across media channels and markets

• Share relevant changes and newness in reporter beats and media outlets

• Support applicable PR events and activations, including leading all logistical details and meeting deadlines

• Additional tasks may be assigned

What Skills You Have

Required

• Four-year degree in Public Relations, Journalism, Communications or other applicable areas of study and 3-5+ years experience in public relations, journalism or communications

• Experience working with regional and trade media across digital, print and broadcast outlets

• Excellent time management and prioritization skills

• Strong problem-solving skills

• Excellent written and verbal communication skills, including proficiency in AP style

• Strong interpersonal and collaboration skills, capable of working in a fast-paced, collaborative team environment

• Ability to work on multiple programs with various components simultaneously

• Experience project managing PR initiatives in a fast paced environment

Preferred

• Large corporate company experience

• Retail experience

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the “What You’ll Do” Section

• Ability to maintain prompt and regular attendance as set by the company

• Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week

• Ability to comply with dress code requirements

• Ability to learn and comply with all company policies, procedures, standards and guidelines

• Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel

• Ability to work as part of a team and interact effectively and appropriately with others

• Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes

• Ability to satisfactorily complete company training programs

• Perform work in accordance with the Physical/Cognitive Requirements section

Physical/Cognitive Requirements

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

• Ability to plan, prioritize and monitor activities across business units

• Ability to complete or oversee the completion of assigned projects in a timely manner

• Ability to comply with health and safety standards