Senior Copywriter

Kohl's; Tallahassee (FL); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Kohl’s Corporate Office in Menomonee Falls, WI is seeking a senior copywriter to craft compelling copy and maintain the brand voice across channels. You’ll lead copy development for seasonal campaigns and partner with art directors and designers from concept to execution.

Responsibilities include translating customer insights into engaging copy, tailoring messages for each channel, and collaborating with AI to optimize concepts.

Qualifications

• Bachelor’s degree and 5+ years of related experience.
• Superior grammar and style as evidenced by portfolio/test.
• Demonstrated copywriting and conceptual ability as shown in portfolio.

Responsibilities

• Craft headlines with Kohl’s brand voice and wit.
• Lead copy development for seasonal campaigns.
• Collaborate with writers, art directors and designers.
• Collaborate with AI to optimize copywriting and concepting.
• Present copy and concepts to leaders and stakeholders.
• Translate customer insights into engaging copy.
• Tailor copy for each channel using best practices.
• Ensure grammatical accuracy using Kohl’s copy style guide.
• Incorporate feedback to keep copy up-to-date throughout the lifecycle.
• Adhere to production schedules and meet milestones.

Skills

Copywriting

Brand voice

Storytelling

Communication

Education

Bachelor’s degree

Tools

Adobe Creative Suite

Figma

Miro

Job description

Role Specific Information

Job Description

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

In this role you will craft compelling copy, balance multiple high-visibility projects, partner with art directors from concept to execution and help maintain the brand voice across channels.

What You’ll Do

• Craft memorable headlines with wit and polish using Kohl’s brand voice guide

• Lead copy development for seasonal and brand campaigns

• Partner closely with other writers, art directors and designers

• Collaborate with AI to optimize copywriting and concepting

• Present copy and concepts with partners to leaders and stakeholders

• Translate customer insights into relevant and engaging copy

• Tailor copy for each channel using best practices

• Ensure grammatical and stylistic accuracy using Kohl’s copy style guide

• Incorporate feedback so copy is up-to-date throughout the lifecycle of a project

• Adhere to production schedules, ensuring milestones and deadlines are met

• Additional tasks may be assigned

What Skills You Have

Required

• Bachelor’s degree in Journalism, Communications, Advertising, Marketing or English and 5+ years of related experience

• Superior grasp of grammar and style as indicated by test

• Demonstrated copywriting and conceptual ability as indicated by portfolio

Preferred

• Retail or fashion experience

• Familiarity with Adobe Creative Suite, Figma and Miro

• Experience writing brand manifestos, concept statements, humor or broadcast

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the “What You’ll Do” Section

• Ability to maintain prompt and regular attendance as set by the company

• Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week

• Ability to comply with dress code requirements

• Ability to learn and comply with all company policies, procedures, standards and guidelines

• Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel

• Ability to work as part of a team and interact effectively and appropriately with others

• Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes

• Ability to satisfactorily complete company training programs

• Perform work in accordance with the Physical/Cognitive Requirements section

Physical/Cognitive Requirements

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

• Ability to plan, prioritize and monitor activities across business units

• Ability to complete or oversee the completion of assigned projects in a timely manner

• Ability to comply with health and safety standards

• Ability to effectively comprehend, communicate, and write in Spanish