Senior Corporate Communications Consultant - Government Programs (Hybrid)

CareFirst, Inc.; Baltimore (MD); Sur place; USD 85 000 - 168 000; Plein temps

Résumé du poste

CareFirst BlueCross BlueShield Government Programs division seeks a Senior Corporate Communications Consultant to shape ACA, Medicaid, and the Basic Health Plan communications in the Washington, DC area. You will lead strategic communications plans for high‑level projects, collaborate with cross‑functional teams, and present strategies to executives while mentoring junior staff.

Qualified candidates bring 8 years of healthcare communications experience and knowledge of regulated programs;

Qualifications

• Bachelor's degree in communications, journalism, marketing or related field.
• 8 years of professional communications experience.
• Experience in regulated healthcare programs.
• Sales and/or health insurance experience (3 years) (preferred).
• Bilingual English/Spanish is a plus.

Responsabilités

• Leads development and implementation of the marketing and communication strategy across products, audiences and channels.
• Leads development and amplification of strategic communications, including printed materials, digital communications, presentations, talking points, campaigns and more.
• Direct and work with support resources including Business Divisions, Marketing Communications, Brand, Product, Public Relations, Strategic Research, Legal and Compliance.

Connaissances

Marketing communications leadership

Brand management

Strategic planning

Proofreading & editing

Interpersonal skills

Data-driven recommendations

Executive presentations

Bilingual English/Spanish

Formation

Bachelor's degree in communications, journalism, marketing or related field

Description du poste

Resp & Qualifications

This is a great opportunity to join CareFirst BlueCross BlueShield Government Programs division as a Senior Corporate Communications Consultant working on ACA, Medicaid, and the Basic Health Plan in Washington, DC. We are looking for a candidate with experience in regulated healthcare programs, who is enthusiastic about co-creating strategies to better engage our members and communicate when it matters most.

PURPOSE:

The Senior Corporate Communications Consultant executes and develops corporate communications strategies that keep the target audience engaged and informed. They execute tactics using a strategic mix of communication channels. The Sr Consultant is the primary lead for developing strategic communication plans in support of high-level special projects and corporate or divisional initiatives. This role presents communications strategies at executive meetings and mentors less experienced team members.

ESSENTIAL FUNCTIONS:

• Leads the development and implementation of the marketing and communication strategy across various products, audiences and channels. Works closely with business divisions to understand opportunities and priorities to provide strategic oversight and direction of various communications need which may be anticipated or unplanned.
• Leads the development and amplification of strategic communications, including but not limited to tactical printed marketing materials, digital communications (website, social media, etc.) presentations, thought leadership, talking points, go-to-market campaigns and more.
• Direct and work in conjunction with all support resources including but not limited to Business Divisions, Marketing Communications, Brand, Product, Public Relations, Strategic Research, Legal and Compliance.

QUALIFICATIONS:

Education Level:

Bachelor's Degree in communications, journalism, marketing or a related field OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.

Experience

8 years' professional communications experience.

Preferred Qualifications:

• 3 years of sales and/or health insurance experience.
• Experience in regulated healthcare programs.
• Good understanding of healthcare trends.
• An understanding of government regulations and experience dealing with government regulations.

Knowledge, Skills and Abilities (KSAs):

• Progressive experience in marketing communications with demonstrated leadership.
• Experience in advertising, brand management, marketing communications, strategic planning with proven ability to develop strategies.
• Strong proofreading and editing skills.
• Ability to maintain effective interpersonal relationships.
• Ability to use data and trends to make strategic recommendations.
• Executive level presentation skills.
• Participates with Senior Leadership on strategy development and issue resolution.
• Bilingual (English/Spanish) is a plus.

Salary Range:

$84,744 - $168,311

Salary Range Disclaimer

The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case's facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).

Department

Leadership - Medicaid & Medica

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of theCompany to provide equal employment opportunities to allqualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Federal Disc/Physical Demand

Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.

PHYSICAL DEMANDS:

The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship