Senior Copywriter

Carmichael Lynch; New York (NY); On-site; USD 90,000 - 110,000; Full time

Job summary

Carmichael Lynch is seeking a social-first senior copywriter who combines craft with rapid, culturally tuned content across platforms for a major telecommunications client. You’ll lead in ideation and production, shaping campaigns that fuse entertainment, culture, and social trends.

You’ll collaborate with strategy, design, and production teams, mentor juniors, and present work to clients. This role involves in-office collaboration at our NY offices and periodic travel for production.

Qualifications

• 6-8 years agency or related experience, with a portfolio that showcases social-first creative campaigns
• Deep knowledge of entertainment, pop culture, and social media trends
• Proven experience producing entertainment, celebrity, and sports-related creative
• Strong understanding of social video/static best practices
• Exceptional composition and visual/written storytelling abilities
• Experience working with entertainment, telecommunications, streaming, and/or product-focused clients preferred
• Self-starter mentality with proven ability to source assets and solve creative challenges independently
• Understanding of individual social platform specifications and best practices
• Ability to manage creative projects from concept to completion while managing multiple priorities and deadlines
• Excellent communication and presentation skills—both verbal and visual

Responsibilities

• Concept Development: Lead ideation with creative, social strategy, brand planning, and production to create high-volume on-brand content across platforms.
• Campaign and Content Execution: Develop and execute breakthrough social-first campaigns that tie entertainment, culture, and social media trends.
• Executional Excellence: Ensure the highest level of craft in the execution of all creative assets, from voice/tone to final production.
• Innovation & Trends: Stay up-to-date with social/entertainment trends, industry trends, and AI technology while translating insights into breakout brand moments.
• Brand Stewardship: Maintain and evolve the brand’s written and visual identity, ensuring alignment with guidelines and voice.
• Team Leadership: Mentor junior/mid-weight creatives, providing feedback and direction.
• Client Engagement: Present work directly to clients and translate feedback effectively.
• Travel: This role requires annual travel as-needed with internal teams and clients for production.

Skills

Social-first copywriting

Creativity & concepting

Cultural awareness

Job description

Overview

Carmichael Lynch is seeking a social-first senior copywriter who has honed in their technical writing craft and creative concepting skills with proven results for clients. Our next senior writer will work on our second largest creative client account (telecommunications – Social AOR client), focusing on all things social: campaigns, TV extensions, OLV, beautifully crafted static, activations, influencers, and more. We are focused on hiring a candidate who has their ear to culture, entertainment/celebrity, sports, and the latest TV/movies. It’s crucial that this candidate can execute a high level of craft while knowing when to strike with a chronically-online, brainrot meme. We are bridging the gap between highly produced traditional advertising with the fast-moving world of social media.

Agency

Carmichael Lynch

Job Function

Creative

Job Subfunction

Copywriting

Job Description

At CL, we expect our senior creatives to set the standard for both the work and the way we work with one another. Senior creatives are seasoned, independent operators who function as multi-faceted, multi-talented teammates that excel on any project while driving team culture. They also know how to manage their time, capacity, and know when to raise their hand for support. At the senior level at Carmichael Lynch, we’ll foster an environment where you should be making not only the best work in the building, but the best work of your career.

Key Responsibilities

• Concept Development: Lead ideation in collaboration with creative, social strategy, brand planning, and production to create a high volume of on-brand and relevant content across platforms (Instagram, X, TikTok, Snap, Reddit, Facebook). This candidate must have proven experience with concepting and executing big ideas across social-first platforms in addition to traditional advertising.
• Campaign and Content Execution: Develop and execute breakthrough social-first creative campaigns that seamlessly tie entertainment, culture, and social media trends. Write and produce high-quality static and motion content both on teams and independently.
• Executional Excellence: Ensure the highest level of craft in the execution of all creative assets, from voice/tone, to visual composition, to final production, paying attention to detail, quality, consistency, and always pushing the brief.
• Innovation & Trends: Stay up-to-date with social/entertainment trends, industry trends, and AI technology while translating these insights into breakout brand moments.
• Brand Stewardship: Maintain and evolve the brand’s written and visual identity, ensuring that all creative work is aligned with the entertainment brand’s brand guidelines, social playbook, and voice while pushing creative boundaries.
• Team Leadership: Mentor junior/mid-weight creatives, providing feedback, direction, and support to cultivate an environment of growth and creativity.
• Client Engagement: Present work directly to clients and maintain professional client communication to understand their needs and translate feedback effectively.
• This role requires annual travel as-needed with internal teams and clients for production.

Qualifications

• 6-8 years agency or related experience, with a portfolio that showcases social-first creative campaigns

Production Experience Required

• Deep knowledge of entertainment, pop culture, and social media trends
• Proven experience producing entertainment, celebrity, and sports-related creative
• Strong understanding of social video/static best practices
• Exceptional composition and visual/written storytelling abilities
• Experience working with entertainment, telecommunications, streaming, and/or product-focused clients preferred
• Self-starter mentality with proven ability to source assets and solve creative challenges independently
• Understanding of individual social platform specifications and best practices
• Ability to manage creative projects from concept to completion while managing multiple priorities and deadlines
• Excellent communication and presentation skills—both verbal and visual

Who You Are

• Proactive problem-solver who can execute at high level with minimal oversight
• Natural curiosity about entertainment, technology, and cultural trends
• Expert understanding of what drives engagement across social platforms
• Collaborative spirit with excellent communication skills
• A positive, inclusive attitude with the ability to inspire and motivate teams

Why Join Us

• Be part of an award-winning agency that works on an iconic brands.
• Collaborate with a world-class team of creatives, strategists, and producers in a supportive, fast-paced environment.
• Opportunity to shape industry-leading campaigns and expand your skill set across diverse creative opportunities.
• Competitive salary and benefits, with ample opportunities for career growth and development.

Salary

Salary Range: $90,000 - 110,000 annually

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.