Senior Copywriter — Hybrid/Remote, SEO‑Driven Content

PTR Global; Dallas (TX); Hybrid; USD 76,000 - 83,000; Full time

Job summary

PTR Global is seeking a Senior Copywriter to craft digital content for B2B and B2C audiences across web and app experiences. The role emphasizes writing and editing with a strategic mindset to shape content decisions, supporting ecommerce journeys, campaigns, landing pages and product experiences.

The ideal candidate will have strong writing/editing skills, familiarity with SEO and UX writing, and experience collaborating across product, marketing, brand, and legal teams.

Qualifications

• Bachelor’s degree in English, marketing, advertising, communications, or similar field required.
• Three+ years’ experience copywriting for web, ecommerce, and consumer-facing experiences preferred.
• Advanced writing and editing skills; ability to simplify technical copy without losing meaning.
• Strong customer-centered writing, information hierarchy, and understanding of content design/interaction.
• Experience presenting rationale behind content decisions; knowledge of SEO, accessibility, UX writing, and content optimization.

Responsibilities

• Collaborate with product, marketing, brand, and legal teams while working with studio leads, producers, designers, and writers.
• Grow and apply AT&T brand principles to ensure consistent voice across projects.
• Brainstorm and implement innovative customer experiences to drive understanding and conversions.
• Apply editorial standards, SEO, and accessibility while balancing business, legal, and technical requirements.
• Protect content quality and brand integrity while incorporating stakeholder feedback.
• Ensure every deliverable supports site strategy and desired customer experience.
• Identify opportunities for process improvements and content strategies.

Skills

Copywriting

Advanced writing

SEO writing

Content optimization

Editorial workflow

Chicago Manual of Style

Education

Bachelor’s degree in English/marketing/advertising/communications

Tools

Workfront

Chicago Manual of Style

Job description

PTR Global is seeking a Senior Copywriter to craft digital content for B2B and B2C audiences across web and app experiences. The role emphasizes writing and editing with a strategic mindset to shape content decisions, supporting ecommerce journeys, campaigns, landing pages and product experiences.

The ideal candidate will have strong writing/editing skills, familiarity with SEO and UX writing, and experience collaborating across product, marketing, brand, and legal teams.