Copywriter - Senior

PTR Global; Dallas (TX); Hybrid; USD 76,000 - 83,000; Full time

Job summary

PTR Global is seeking a Senior Copywriter to craft digital content for B2B and B2C audiences across web and app experiences. The role emphasizes writing and editing with a strategic mindset to shape content decisions, supporting ecommerce journeys, campaigns, landing pages and product experiences.

The ideal candidate will have strong writing/editing skills, familiarity with SEO and UX writing, and experience collaborating across product, marketing, brand, and legal teams.

Qualifications

• Bachelor’s degree in English, marketing, advertising, communications, or similar field required.
• Three+ years’ experience copywriting for web, ecommerce, and consumer-facing experiences preferred.
• Advanced writing and editing skills; ability to simplify technical copy without losing meaning.
• Strong customer-centered writing, information hierarchy, and understanding of content design/interaction.
• Experience presenting rationale behind content decisions; knowledge of SEO, accessibility, UX writing, and content optimization.

Responsibilities

• Collaborate with product, marketing, brand, and legal teams while working with studio leads, producers, designers, and writers.
• Grow and apply AT&T brand principles to ensure consistent voice across projects.
• Brainstorm and implement innovative customer experiences to drive understanding and conversions.
• Apply editorial standards, SEO, and accessibility while balancing business, legal, and technical requirements.
• Protect content quality and brand integrity while incorporating stakeholder feedback.
• Ensure every deliverable supports site strategy and desired customer experience.
• Identify opportunities for process improvements and content strategies.

Skills

Copywriting

Advanced writing

SEO writing

Content optimization

Editorial workflow

Chicago Manual of Style

Education

Bachelor’s degree in English/marketing/advertising/communications

Tools

Workfront

Chicago Manual of Style

Job description

Position: Copywriter - Senior

Location: DALLAS, TX or BOTHELL, WA the role will be HYBRID; ALL OTHER LOCATIONS will be 100% REMOTE

Duration: 3 Years

Pay Rate: $55/hr to $60/hr

*** If Dallas or Bothell, HYBRID 3 DAYS/WEEK - T/W/TH IN OFFICE, M & F - WFH

TOP 5 SKILLS

• o Bachelor’s degree in English, marketing, advertising, communications, or similar field; three+ years’ experience copywriting (web, ecommerce, and consumer-facing experiences preferred).
• o Advanced writing and editing skills with the ability to simplify technical or jargon-heavy copy without losing accuracy or meaning; understands customer-centered writing, information hierarchy, and the relationship between content, design, and interaction.
• o Experienced presenter capable of explaining rationale behind content decisions; working knowledge of SEO, accessibility, UX writing, and content optimization.
• o Solutions-oriented thinker who can anticipate risks, needs, and opportunities; affinity for process and able to prioritize and manage multiple projects concurrently.
• o Comfortable working on both creative and production tasks; experience withExperience with Experience with Experience with Chicago Manual of Style and workflow management tools such as Workfront.

Senior content writer

The senior content writer develops compelling digital content that helps B2B and B2C audiences understand products, evaluate offers, and take action across web and app experiences. The ideal candidate has produced content for ecommerce journeys, promotional campaigns, landing pages, banners, product experiences, and more. While this role’s primary focus is writing and editing, it also requires a strategic mindset to help shape content decisions.

Primary responsibilities

• Collaborate with product, marketing, brand, and legal teams while also working closely with studio leads, producers, designers, and writers.
• Grow and leverage a deep understanding of AT&T brand principles and guidelines, ensuring consistent voice and messaging across projects.
• Think outside the box to innovate customer experiences that drive understanding, engagement, and conversion.
• Apply editorial standards, SEO principles, and accessibility requirements while balancing business objectives, legal requirements, technical constraints, and customer needs.
• Protect content quality and brand integrity while incorporating stakeholder feedback.
• Ensure every deliverable supports the site strategy and desired customer experience.
• Identify opportunities for both process improvement and content application (e.g., messaging frameworks, content approach, experience recommendations).

Core competencies & requirements

• Bachelor’s degree in English, marketing, advertising, communications, or similar field.
• Three+ years’ experience copywriting (web, ecommerce, and consumer-facing experiences preferred).
• Advanced writing and editing skills with the ability to simplify technical or jargon-heavy copy without losing accuracy or meaning.
• Understands customer-centered writing, information hierarchy, and the relationship between content, design, and interaction.
• Experienced presenter capable of explaining rationale behind content decisions.
• Working knowledge of SEO, accessibility, UX writing, and content optimization.
• Solutions-oriented thinker who can anticipate risks, needs, and opportunities.
• Affinity for process and able to prioritize and manage multiple projects concurrently.
• Comfortable working on both creative and production tasks.
• Experience with Chicago Manual of Style and workflow management tools such as Workfront.

About PTR Global

PTR Global is a leading provider of information technology and workforce solutions. PTR Global has become one of the largest providers in its industry, with over 5000 professionals providing services across the U.S. and Canada. For more information visit www.ptrglobal.com

• Pay any fee to be considered for, submitted to, or selected for any opportunity.
• Purchase any product, service, or gift cards from us or for us as part of an application, interview, or selection process.
• Provide sensitive financial information such as credit card numbers or banking information. Successfully placed or hired candidates would only be asked for banking details after accepting an offer from us during our official onboarding processes as part of payroll setup.

The specific compensation for this position will be determined by several factors, including the scope, complexity, and location of the role, the skills, education, training, credentials, and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits, including medical, dental, vision, and 401K contributions, as well as PTO, sick leave, and other benefits mandated by applicable state or localities where you reside or work.