Senior Copywriter, Global Brand Voice & Naming

Ten Gun; Edmonds (WA); On-site; USD 110,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) & HSA

Competitive PTO

12 paid holidays

Job summary

TenGun is seeking a strategic and experienced Principal Copywriter to support Xbox and preserve the voice of one of the most iconic brands in gaming. This role will partner with Brand, Product, and Leadership teams to ensure the voice of the brand is consistent across a global audience.

This role is suited for a seasoned copywriter with experience across product storytelling, messaging and naming, UX writing, building brand guidelines, best in class editorial practices.

Qualifications

• 6+ years of experience in copywriting, creative strategy, content strategy or brand communications, with a focus on consumer tech, gaming or entertainment brands.
• Proven leadership in naming, messaging, and verbal identity development.
• Strong understanding of accessibility, legal, geopolitical, and regulatory considerations in brand messaging.
• Proven experience managing complex cross-functional projects with multiple stakeholders.

Responsibilities

• Lead verbal strategy across Xbox’s ecosystem, including naming, messaging frameworks, and brand voice development.
• Drive copy execution for product launches, marketing campaigns, and platform experiences.
• Lead naming and messaging for high-profile products, services, and technology launches.
• Shape messaging for emerging platforms.
• Partner with product marketing, legal, geo-political, accessibility, and design teams to ensure messaging is aligned, inclusive, and future flexible.

Skills

Copywriting

Brand voice

Messaging strategy

Leadership

UX writing

Tools

Microsoft 365

Figma

Job description

TenGun is seeking a strategic and experienced Principal Copywriter to support Xbox and preserve the voice of one of the most iconic brands in gaming. This role will partner with Brand, Product, and Leadership teams to ensure the voice of the brand is consistent across a global audience.

This role is suited for a seasoned copywriter with experience across product storytelling, messaging and naming, UX writing, building brand guidelines, best in class editorial practices.