Principal Copywriter

Ten Gun Design; Redmond (WA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision

Life insurance

Long-term disability

Employee assistance program

401(k) & HSA

Competitive PTO

12 paid holidays

Job summary

TenGun Design is seeking a Principal Copywriter to partner with Xbox's Brand, Product and Leadership teams, ensuring the brand voice is consistent globally across platforms and audiences.

The role requires leading naming, messaging, and editorial systems, with a track record in product storytelling, UX writing, and scalable content governance. You will drive clarity and creativity in fast-paced environments while collaborating across geographies and disciplines.

Qualifications

• 6+ years in copywriting, brand communications in tech or gaming.
• Proven leadership in naming, messaging, and verbal identity.
• Strong knowledge of accessibility, legal, geopolitical and regulatory messaging.
• Experience managing complex cross-functional projects with stakeholders.
• Ability to build scalable content management and partner enablement systems.
• Excellent written and verbal communication across teams.
• Familiarity with Microsoft 365, Figma, and content design tools.

Responsibilities

• Lead verbal strategy across Xbox ecosystem, including naming and brand voice.
• Drive copy for product launches, marketing campaigns, and platform experiences.
• Lead naming for high-profile products and technology launches.
• Shape messaging for emerging platforms.
• Partner with product marketing, legal, geo-political, accessibility, and design teams for alignment.
• Develop scalable content governance systems, including hubs and copy libraries.
• Build self-serve tools to empower partner teams and streamline brand alignment.
• Be familiar with AI generative tools and policy on content usage.
• Serve as strategic thought partner to stakeholders for clarity and creativity.
• Thrive in ambiguity and drive alignment across multidisciplinary teams.

Skills

Copywriting

Brand voice

Naming

UX writing

Editorial governance

Leadership

Accessibility basics

Figma

Microsoft 365

Content governance

Tools

Microsoft 365

Figma

Content design platforms

Job description

We are seeking a strategic and experienced Principal Copywriter to support our client XBOX and preserve the voice of one of the most iconic brands in the gaming industry. This role will partner with Brand, Product, and Leadership teams to ensure the voice of the brand is consistent across a global audience. This role is suited for a seasoned copywriter with experience across product storytelling, messaging and naming, UX writing, building brand guidelines, best in class editorial practices.

The ideal candidate will bring a deep understanding of naming, messaging, and verbal identity, and will have a proven track record of scaling brand voice across platforms, products, and partner teams. This role requires someone who leads without direct influence across cross-functional alignment, drives clarity in complex environments, delivers high-impact messaging that resonates with global audiences, and thrives at the intersection of storytelling, systems thinking, and brand stewardship.

Responsibilities

• Lead verbal strategy across XBOX’s ecosystem, including naming, messaging frameworks, and brand voice development.
• Drive copy execution for product launches, marketing campaigns, and platform experiences.
• Lead naming and messaging for high-profile products, services, and technology launches.
• Shape messaging for emerging platforms.
• Partner with product marketing, legal, geo-political, accessibility, and design teams to ensure messaging is aligned, inclusive, and future flexible.
• Develop scalable systems for content governance, including centralized messaging hubs and copy libraries.
• Build and maintain self-serve tools and resources to empower partner teams and streamline brand alignment.
• Be familiar with AI generative tools and have a policy on content restriction and usage guidance.
• Serve as a strategic thought partner to internal stakeholders, advocating for clarity, consistency, and creativity in all brand communications.
• Thrive in ambiguity, utilize messaging as a focusing factor for driving clarity across multidisciplinary partnerships.

Qualifications

• 6+ years of experience in copywriting, creative strategy, content strategy or brand communications, with a focus on consumer tech, gaming or entertainment or lifestyle brands in an agency or in-house environment.
• Proven leadership in naming, messaging, and verbal identity development.
• Strong understanding of accessibility, legal, geopolitical, and regulatory considerations in brand messaging.
• Proven experience managing complex cross-functional projects with multiple stakeholders.
• Highly skilled in building scalable systems for content management and partner enablement.
• Excellent written and verbal communication, collaboration, and presentation skills with peers and across multiple business teams, with an ability to forge partnerships at all levels.
• Familiarity with Microsoft 365 tools, Figma, and content design platforms.
• Bonus: Passionate about the XBOX brand and ecosystem of products and services and/or highly knowledgeable about the gaming industry.

Attributes

• Astute writer with a systems mindset and a passion for storytelling.
• Collaborative and proactive, with a bias for clarity and action.
• Comfortable navigating ambiguity and driving alignment across teams.
• Committed to inclusion, accessibility, and brand integrity.
• Curious, adaptable, and always looking to raise the bar.
• Proven ability to think strategically, while maintaining great attention to detail, and internal quality control.
• Proven ability to thrive in organizations that constantly adapt and evolve based on business priorities.
• Highly organized – able to build, track, and execute tasks from start to finish independently under rapidly changing priorities.
• Proven ability to gracefully lead and self-manage multiple projects simultaneously under tight deadline pressure with strong time management skills and ability to adjust to rapidly changing priorities.
• Indomitable drive. Ability to quickly integrate late-stage feedback and thrive in fast-paced work environment.

Benefits Overview:

• Medical, dental, vision, basic life/AD&D, long-term disability, and employee assistance programs
• Additional voluntary benefits like short-term disability plans and health coverage for dependents
• 401(k) & HSA
• Competitive PTO plan
• 12 paid holidays throughout the calendar year, plus additional floating holidays

EEO & DEI:

TenGun is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. TenGun prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. TenGun conforms to the spirit as well as to the letter of all applicable laws and regulations.

The company reservesthe right to modify or change benefits programs at anytime, with or without notice.