Senior Copywriter - Broadcast & Social Campaigns

Publicis Groupe; El Segundo (CA); Hybrid; USD 81,000 - 124,000; Full time

Job summary

Publicis Groupe is seeking a Senior Copywriter to craft smart, entertaining, and culturally relevant work for Toyota. This broadcast-heavy role demands conceptual thinking, strong writing, and collaboration with art directors, strategists, producers, and accounts.

You will develop integrated campaigns across broadcast, social, and other touchpoints, pushing beyond the brief to uncover opportunities and deliver measurable results.

Qualifications

• 3-5+ years of agency or equivalent creative experience.
• Strong conceptual thinking and exceptional writing craft.
• Proven experience developing broadcast campaigns from concept through production.
• Strong social content experience across platforms.
• Experience working through production with directors, editors, and production partners.
• Portfolio demonstrates memorable ideas, strong storytelling, and execution.

Responsibilities

• Develop original campaign ideas and creative concepts for Toyota.
• Write across broadcast, social, audio, content, OOH, POS, and emerging channels.
• Transform strategic insights into entertaining and effective creative.
• Bring humor and storytelling to help the brand connect with consumers.
• Collaborate with creative, strategy, production, account, and client teams.
• Support development and execution of Toyota's national sales event campaigns.

Skills

Conceptual thinking

Writing craft

Broadcast campaigns

Social content

Production collaboration

Portfolio quality

Humor in writing

Job description

Publicis Groupe is seeking a Senior Copywriter to craft smart, entertaining, and culturally relevant work for Toyota. This broadcast-heavy role demands conceptual thinking, strong writing, and collaboration with art directors, strategists, producers, and accounts.

You will develop integrated campaigns across broadcast, social, and other touchpoints, pushing beyond the brief to uncover opportunities and deliver measurable results.