Senior Copywriter — Enterprise Campaigns & Thought Leadership

Publicis Groupe; Miami (FL); On-site; USD 81,000 - 111,000; Full time

Benefits offered by this job

Paid family care

Adoption support

Pet adoption assistance

Health/wellness benefits

Tuition assistance

Flexible working

Job summary

Razorfish, part of Publicis Groupe, is seeking a Senior Copywriter to transform complex ideas into engaging stories for enterprise brands across digital, social, media, events, and more.

You'll shape campaigns, thought leadership programs, and content ecosystems with strong strategic thinking and sharp writing. This role emphasizes collaboration with strategy, design, and client teams to deliver consistent brand voice.

Qualifications

• 5+ years of experience in copywriting, content strategy, brand storytelling, or integrated campaign development within a digital agency, creative consultancy, or in-house marketing team.
• Strong portfolio showcasing breakthrough creative thinking, campaign platform development, brand voice evolution, and storytelling across digital, social, experiential, and emerging channels.
• Experience writing for enterprise and B2B brands, with the ability to make complex products, services, and business challenges feel approachable, relevant, and engaging.
• Ability to develop messaging frameworks, campaign narratives, content ecosystems, and editorial strategies that scale across touchpoints.
• Skilled at translating complex subject matter, executive perspectives, customer stories, and thought leadership into compelling, audience-focused content.
• Experience creating content across websites, social, CRM/email, paid media, video, events, presentations, and integrated marketing programs.

Responsibilities

• Develop campaign platform concepts, creative territories, and messaging frameworks that support integrated marketing initiatives.
• Craft compelling narratives that bring enterprise brand positioning, value propositions, and thought leadership strategies to life.
• Create content and messaging for thought leadership hubs, content destinations, flagship programs, and audience engagement initiatives.
• Partner with strategy, design, and client teams to translate complex business topics into clear, engaging, audience-centric communications.
• Write and adapt content for owned, earned, paid, social, event, web, and media channels.
• Develop messaging frameworks and content architectures that ensure consistency across touchpoints and stakeholder groups.
• Create executive thought leadership content, SME-driven articles, customer stories, interview-based content, and industry insights.
• Support video storytelling efforts through scriptwriting, interview guides, video narratives, and short-form content adaptations.
• Contribute to content planning and activation strategies that maximize reach and engagement across integrated campaigns.
• Ensure all content aligns with brand standards, editorial guidelines, and strategic business objectives.

Skills

Copywriting

Content strategy

Brand storytelling

Integrated campaigns

Job description

Razorfish, part of Publicis Groupe, is seeking a Senior Copywriter to transform complex ideas into engaging stories for enterprise brands across digital, social, media, events, and more.

You'll shape campaigns, thought leadership programs, and content ecosystems with strong strategic thinking and sharp writing. This role emphasizes collaboration with strategy, design, and client teams to deliver consistent brand voice.