Senior Copywriter

Publicis Groupe; El Segundo (CA); On-site; USD 81,000 - 124,000; Full time

Job summary

Publicis Groupe is seeking a Senior Copywriter to craft smart, entertaining, and culturally relevant work for Toyota. This broadcast-heavy role demands conceptual thinking, strong writing, and collaboration with art directors, strategists, producers, and accounts.

You will develop integrated campaigns across broadcast, social, and other touchpoints, pushing beyond the brief to uncover opportunities and deliver measurable results.

Qualifications

• 3-5+ years of agency or equivalent creative experience.
• Strong conceptual thinking and exceptional writing craft.
• Proven experience developing broadcast campaigns from concept through production.
• Strong social content experience across platforms.
• Experience working through production with directors, editors, and production partners.
• Portfolio demonstrates memorable ideas, strong storytelling, and execution.

Responsibilities

• Develop original campaign ideas and creative concepts for Toyota.
• Write across broadcast, social, audio, content, OOH, POS, and emerging channels.
• Transform strategic insights into entertaining and effective creative.
• Bring humor and storytelling to help the brand connect with consumers.
• Collaborate with creative, strategy, production, account, and client teams.
• Support development and execution of Toyota's national sales event campaigns.

Skills

Conceptual thinking

Writing craft

Broadcast campaigns

Social content

Production collaboration

Portfolio quality

Humor in writing

Job description

Company description

At Saatchi we believe in creating ideas that can live anywhere. And we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the Clients we service.

Overview

Toyota is one of the most recognized brands in the world, but recognition isn't enough. We're looking for a Senior Copywriter who can create smart, entertaining, and culturally relevant work that gets noticed and drives results. This role is ideal for a conceptual thinker with strong broadcast experience, sharp comedy instincts, and a passion for turning strategy into compelling creative.

This is a broadcast-heavy account, with four national sales events each year, including Toyota's holiday campaign, which typically features emotionally driven storytelling and heartwarming creative. In addition to broadcast, you'll contribute across social, audio, content, OOH, POS, and other consumer touchpoints.

You’ll partner closely with art directors, creative directors, strategists, producers, and account teams to develop integrated campaigns that connect with audiences and move the business forward.

Responsibilities

• Develop original campaign ideas and creative concepts for one of the world's most iconic brands.
• Write across broadcast, social, audio, content, OOH, POS, and emerging channels.
• Create work that transforms strategic insights into smart, entertaining, and effective creative.
• Bring strong comedic instincts and storytelling skills to help the brand connect with consumers in meaningful ways.
• Collaborate closely with creative, strategy, production, account, and client teams.
• Participate in the development and execution of Toyota's national sales event campaigns and brand initiatives.
• Present work confidently and clearly to creative leadership and clients.
• Push beyond the brief to uncover unexpected opportunities and innovative solutions.

Qualifications

Who You Are

• Positive, optimistic, and collaborative.
• Team-oriented and eager to contribute to a high-performing creative culture.
• Curious about culture, business, and the role creativity plays in driving results.
• A self-starter who brings energy, initiative, and a prolific approach to idea generation.
• Someone who enjoys making the work better, regardless of the assignment.
• Interested in understanding not just the creative challenge, but the business challenge behind it.

What We're Looking For

• 3-5+ years of agency or equivalent creative experience.
• Strong conceptual thinking and exceptional writing craft.
• Proven experience developing broadcast campaigns from concept through production.
• Strong social content experience with an understanding of how ideas adapt across platforms.
• Experience working through production and collaborating with directors, editors, and production partners.
• A portfolio demonstrating memorable ideas, strong storytelling, and excellent execution.
• The ability to translate strategy into creative that is both entertaining and effective.
• A natural sense of humor and the ability to write work that is engaging, relatable, and culturally relevant.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $81,225.00 - USD $124,432.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/2/2026.