Senior Copywriter: Luxury Auto Brand & Campaigns

Wpp Group; New York (NY); On-site; USD 120,000 - 140,000; Full time

Job summary

Wpp Group is seeking a conceptually strong Senior Copywriter to join our creative team, supporting a leading luxury automotive client across a portfolio of iconic brands. You’ll craft copy across brand, digital, CRM, social, and experiential work, collaborating with Creative Directors, Art Directors, and designers from concept to execution.

You should love brands, understand how language builds them, and be excited to immerse yourself in automotive luxury.

Qualifications

• Experience in a Copywriter role within a creative, advertising, or integrated agency environment.
• Strong portfolio with conceptual campaign thinking and integrated work.
• Experience across brand campaigns, experiential activations, digital, CRM, and social.
• Automotive luxury brand experience is a strong plus.
• Ability to write across tones and formats while maintaining a clear brand voice.
• Comfortable managing multiple briefs in a fast-paced team.
• Open to Senior Copywriter stepping into senior level.

Responsibilities

• Creative Concepting: Develop original ideas across channels and touchpoints.
• Copywriting: Write sharp copy for brand, digital, CRM, social, experiential, and activation work.
• Brand Voice: Protect distinct brand voices and authenticity.
• Brand Activations & Experiences: Concept activations, partnerships, events, and experiences.
• Campaign Evolution: Adapt global ideas for the North American market.
• Creative Partnership: Collaborate with Art Directors and Creative Directors from concept to execution.
• Cross-Functional Collaboration: Work with strategy, production, account, CRM, social, etc.
• Presenting Ideas: Present concepts, copy, and campaign ideas to internal teams and clients.

Skills

Copywriting

Brand voice

Campaign ideation

Collaborative work

Presenting ideas

Education

Bachelor's degree

Job description

Wpp Group is seeking a conceptually strong Senior Copywriter to join our creative team, supporting a leading luxury automotive client across a portfolio of iconic brands. You’ll craft copy across brand, digital, CRM, social, and experiential work, collaborating with Creative Directors, Art Directors, and designers from concept to execution.

You should love brands, understand how language builds them, and be excited to immerse yourself in automotive luxury.