Senior Copywriter: Brand Storytelling & Campaign Craft

Rivian; Irvine (CA); On-site; USD 79,000 - 98,000; Full time

Job summary

Rivian is seeking a Senior Copywriter to shape how the brand speaks across campaigns, product stories, and customer journey touchpoints. You will collaborate with art directors, strategists, and product marketers to craft clear, emotionally resonant copy that reinforces Rivian's mission.

The role demands strong craft, curiosity about the customer, and the ability to work across website, email, social, CRM, and experiential materials in a fast-paced studio.

Qualifications

• 4+ years of experience in copywriting, brand writing, advertising, editorial, content design, or a related creative discipline.
• A strong portfolio demonstrating concept development, brand voice, and polished execution across multiple formats and channels.
• Excellent writing and editing skills, with the ability to make complex subjects clear, engaging, and emotionally resonant.
• Strong conceptual thinker who can develop a range of ideas and connect creative decisions to broader objectives.
• Experience writing for integrated, cross-functional initiatives from early concepting through final production.
• Collaborative, trusted partner who is comfortable working with designers and creative teams, as well as product, marketing, communications, legal, and other cross-functional stakeholders.
• Comfortable moving between creative development, messaging work, and detail-oriented production copy.
• Open to direction and skilled at incorporating feedback from creative leadership.
• Relentlessly curious, proactive, and willing to dig beneath the surface to understand the customer, the product, and the problem.
• Comfortable with ambiguity, shifting priorities, and multiple deadlines in a fast-paced, evolving environment.
• Strong presentation, communication, time-management, and organizational skills.
• Able to give and receive feedback with candor, empathy, and a focus on making the work, and the team, better.
• Experience with automotive, mobility, technology, sustainability, or mission-driven brands is a plus.

Responsibilities

• Write copy for integrated campaigns, launches, and brand initiatives from brief through delivery, with guidance from a Lead Copywriter.
• Develop creative concepts, headlines, taglines, product stories, and other customer-facing copy across channels; contribute to campaign platforms and messaging architectures.
• Apply and help evolve voice, tone, and messaging principles that create a connected customer experience and strengthen Rivian's brand distinctiveness.
• Partner with art directors, designers, creative leads, strategists, producers, and cross-functional stakeholders to turn briefs into compelling, strategically grounded work.
• Translate Rivian's mission, products, technology, and customer experience into language that is clear, inviting, differentiated, and on-brand.
• Write across a range of formats and audiences, including website, email, newsletters, social, retail, CRM, film and video, experiential, and launch materials.
• Extend creative ideas across touchpoints, balancing consistency with the needs of each audience, channel, and moment.
• Contribute to briefs, creative approaches, and go-to-market narratives by bringing a clear perspective on the customer, the product, and the business challenge.
• Research unfamiliar subjects, work closely with subject matter experts, and build deep product understanding to communicate with accuracy and confidence.
• Present creative thinking to internal partners and stakeholders, articulate the rationale behind the work, and respond constructively to feedback.
• Maintain a high bar for writing craft; give and receive thoughtful feedback that strengthens the work of creative partners.
• Support the development of junior writers and freelancers through collaboration, critique, and knowledge sharing.
• Organize multiple assignments, timelines, and feedback streams while maintaining strong judgment, attention to detail, and momentum in a fast-paced environment.

Skills

Copywriting experience

Portfolio

Writing skills

Conceptual thinking

Integrated writing

Collaboration

Production copy

Feedback oriented

Curiosity

Adaptability

Time management

Automotive experience

Job description

Rivian is seeking a Senior Copywriter to shape how the brand speaks across campaigns, product stories, and customer journey touchpoints. You will collaborate with art directors, strategists, and product marketers to craft clear, emotionally resonant copy that reinforces Rivian's mission.

The role demands strong craft, curiosity about the customer, and the ability to work across website, email, social, CRM, and experiential materials in a fast-paced studio.