Sr. Copywriter, Creative Studio

Rivian; Irvine (CA); On-site; USD 79,000 - 98,000; Full time

Job summary

Rivian is seeking a Senior Copywriter to shape how the brand speaks across campaigns, product stories, and customer journey touchpoints. You will collaborate with art directors, strategists, and product marketers to craft clear, emotionally resonant copy that reinforces Rivian's mission.

The role demands strong craft, curiosity about the customer, and the ability to work across website, email, social, CRM, and experiential materials in a fast-paced studio.

Qualifications

• 4+ years of experience in copywriting, brand writing, advertising, editorial, content design, or a related creative discipline.
• A strong portfolio demonstrating concept development, brand voice, and polished execution across multiple formats and channels.
• Excellent writing and editing skills, with the ability to make complex subjects clear, engaging, and emotionally resonant.
• Strong conceptual thinker who can develop a range of ideas and connect creative decisions to broader objectives.
• Experience writing for integrated, cross-functional initiatives from early concepting through final production.
• Collaborative, trusted partner who is comfortable working with designers and creative teams, as well as product, marketing, communications, legal, and other cross-functional stakeholders.
• Comfortable moving between creative development, messaging work, and detail-oriented production copy.
• Open to direction and skilled at incorporating feedback from creative leadership.
• Relentlessly curious, proactive, and willing to dig beneath the surface to understand the customer, the product, and the problem.
• Comfortable with ambiguity, shifting priorities, and multiple deadlines in a fast-paced, evolving environment.
• Strong presentation, communication, time-management, and organizational skills.
• Able to give and receive feedback with candor, empathy, and a focus on making the work, and the team, better.
• Experience with automotive, mobility, technology, sustainability, or mission-driven brands is a plus.

Responsibilities

• Write copy for integrated campaigns, launches, and brand initiatives from brief through delivery, with guidance from a Lead Copywriter.
• Develop creative concepts, headlines, taglines, product stories, and other customer-facing copy across channels; contribute to campaign platforms and messaging architectures.
• Apply and help evolve voice, tone, and messaging principles that create a connected customer experience and strengthen Rivian's brand distinctiveness.
• Partner with art directors, designers, creative leads, strategists, producers, and cross-functional stakeholders to turn briefs into compelling, strategically grounded work.
• Translate Rivian's mission, products, technology, and customer experience into language that is clear, inviting, differentiated, and on-brand.
• Write across a range of formats and audiences, including website, email, newsletters, social, retail, CRM, film and video, experiential, and launch materials.
• Extend creative ideas across touchpoints, balancing consistency with the needs of each audience, channel, and moment.
• Contribute to briefs, creative approaches, and go-to-market narratives by bringing a clear perspective on the customer, the product, and the business challenge.
• Research unfamiliar subjects, work closely with subject matter experts, and build deep product understanding to communicate with accuracy and confidence.
• Present creative thinking to internal partners and stakeholders, articulate the rationale behind the work, and respond constructively to feedback.
• Maintain a high bar for writing craft; give and receive thoughtful feedback that strengthens the work of creative partners.
• Support the development of junior writers and freelancers through collaboration, critique, and knowledge sharing.
• Organize multiple assignments, timelines, and feedback streams while maintaining strong judgment, attention to detail, and momentum in a fast-paced environment.

Skills

Copywriting experience

Portfolio

Writing skills

Conceptual thinking

Integrated writing

Collaboration

Production copy

Feedback oriented

Curiosity

Adaptability

Time management

Automotive experience

Job description

About Rivian

Rivianis on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.

As a company, we constantly challenge what's possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.

Role Summary

The Creative Studio defines and delivers Rivian's visual and narrative identity.

We are looking for a Senior Copywriter to help shape how Rivian shows up in the world- from early concepting through the final line of copy. Reporting to the Lead Copywriter, this role brings strong craft and a growing point of view to brand voice, campaign thinking, and customer storytelling, translating strategy, product truth, and customer insight into clear, distinctive, emotionally resonant work.

You will write across priority initiatives and partner closely with art directors, designers, creative leads, strategists, producers, product marketers, communications partners, and subject matter experts. Working within the narrative approach set by the Lead Copywriter and creative leadership, you will help carry ideas across the customer journey and ensure they are expressed with consistency, clarity, and craft.

From campaign platforms and messaging systems to editorial stories, email, social, retail, content, and experiential work, you will connect Rivian's mission and products to the people we want to reach. You are a generous creative partner who can move fluidly between concepting, problem-solving, and precise execution.

Responsibilities

• Write copy for integrated campaigns, launches, and brand initiatives from brief through delivery, with guidance from a Lead Copywriter.
• Develop creative concepts, headlines, taglines, product stories, and other customer-facing copy across channels; contribute to campaign platforms and messaging architectures.
• Apply and help evolve voice, tone, and messaging principles that create a connected customer experience and strengthen Rivian's brand distinctiveness.
• Partner with art directors, designers, creative leads, strategists, producers, and cross-functional stakeholders to turn briefs into compelling, strategically grounded work.
• Translate Rivian's mission, products, technology, and customer experience into language that is clear, inviting, differentiated, and on-brand.
• Write across a range of formats and audiences, including website, email, newsletters, social, retail, CRM, film and video, experiential, and launch materials.
• Extend creative ideas across touchpoints, balancing consistency with the needs of each audience, channel, and moment.
• Contribute to briefs, creative approaches, and go-to-market narratives by bringing a clear perspective on the customer, the product, and the business challenge.
• Research unfamiliar subjects, work closely with subject matter experts, and build deep product understanding to communicate with accuracy and confidence.
• Present creative thinking to internal partners and stakeholders, articulate the rationale behind the work, and respond constructively to feedback.
• Maintain a high bar for writing craft; give and receive thoughtful feedback that strengthens the work of creative partners.
• Support the development of junior writers and freelancers through collaboration, critique, and knowledge sharing.
• Organize multiple assignments, timelines, and feedback streams while maintaining strong judgment, attention to detail, and momentum in a fast-paced environment.

Qualifications

• 4+ years of experience in copywriting, brand writing, advertising, editorial, content design, or a related creative discipline; experience in an agency or in-house creative studio environment preferred.
• A strong portfolio demonstrating concept development, brand voice, and polished execution across multiple formats and channels.
• Excellent writing and editing skills, with the ability to make complex subjects clear, engaging, and emotionally resonant.
• Strong conceptual thinker who can develop a range of ideas and connect creative decisions to broader objectives.
• Experience writing for integrated, cross-functional initiatives from early concepting through final production.
• Collaborative, trusted partner who is comfortable working with designers and creative teams, as well as product, marketing, communications, legal, and other cross-functional stakeholders.
• Comfortable moving between creative development, messaging work, and detail-oriented production copy.
• Open to direction and skilled at incorporating feedback from creative leadership.
• Relentlessly curious, proactive, and willing to dig beneath the surface to understand the customer, the product, and the problem.
• Comfortable with ambiguity, shifting priorities, and multiple deadlines in a fast-paced, evolving environment.
• Strong presentation, communication, time-management, and organizational skills.
• Able to give and receive feedback with candor, empathy, and a focus on making the work, and the team, better.
• Experience with automotive, mobility, technology, sustainability, or mission-driven brands is a plus.

Pay Disclosure

The salary range for this role is $78,700 to $98,400 for Irvine, California based applicants. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, experience, skills, geographic location, shift, and organizational needs.

The successful candidate may be eligible for annual performance bonus and equity awards.

We offer a comprehensive package of benefits for full-time and part-time employees, their spouse or domestic partner, and children up to age 26, including but not limited to paid vacation, paid sick leave, and a competitive portfolio of insurance benefits including life, medical, dental, vision, short-term disability insurance, and long-term disability insurance to eligible employees. You may also have the opportunity to participate in Rivian's 401(k) Plan and Employee Stock Purchase Program if you meet certain eligibility requirements. Full-time employee coverage is effective on their first day of employment. Part-time employee coverage is effective the first of the month following 90 days of employment. More information about benefits is available at rivianbenefits.com.

Equal Opportunity

Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.

Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at [e-mail].

Candidate Data Privacy and Technology

Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes ("Candidate Personal Data"). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.

Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Riv