Senior Copywriter

FairSquare; Town of Florida (NY); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401K retirement plans

Education stipends

Employee events

Job summary

FairSquare is seeking a Senior Copywriter to craft high-quality copy across direct mail, website, email, SMS, social, and video scripts. You’ll work with the Brand Marketing team to shape a distinct brand voice across multiple channels while guiding junior writers and freelancers.

The role emphasizes craft, collaboration with UX/UI and cross-functional teams, and leveraging AI tools to improve efficiency and scale, with a focus on SEO and storytelling for SMB audiences.

Qualifications

• Bachelor's degree in communications, journalism, English, or related field.
• 5–8 years of professional writing experience across multiple projects and channels.
• Exceptional writing, editing, and proofreading skills with print and digital know-how.
• Passion for storytelling and ability to develop original, impactful content.
• Strong understanding of branding, user experience and writing principles.
• Proven ability to leverage AI tools to create efficiency and scale, with SEO/LLM focus.
• Experience working on multiple brands simultaneously in a fast-paced environment.

Responsibilities

• Content creation across print and digital channels for FairSquare brands.
• Use audience insights to tailor copy for different target groups.
• Collaborate with Brand Marketing leadership to translate strategy into copy.
• Provide feedback and guidance to junior writers and freelancers.
• Support brand consistency by applying evolving guidelines.
• Collaborate with UX/UI, Customer Experience, and other teams to integrate copy into campaigns.

Skills

Writing & Editing

Storytelling

Brand Voice

UX writing

SEO/LLMs

Portfolio development

AI tools usage

Multi-brand experience

Education

Bachelor's degree in Communications/Journalism/English

Tools

AI writing tools

SEO tools

Job description

Location: Orlando, FL (Maitland, FL) — Hybrid, 3 days/week in office, 2 days/week remote.

Company Overview

At FairSquare, we are committed to providing innovative financial solutions that empower our customers to achieve their goals. Our team is dedicated to excellence, integrity, and customer-centric service. We're seeking a talented Senior Copywriter to join our dynamic Brand team and help us effectively communicate our brand's voice and values.

Job Summary

As a Senior Copywriter, you'll be a hands-on creative force, producing high-quality, high-performing copy across print and digital channels that brings our brands to life and supports our marketing and business objectives. Working closely with the Sr. Director of Brand Marketing and the broader creative team, you'll help shape and sustain a distinct brand voice that resonates with our audiences. This is a craft-focused role for a writer who thrives on producing excellent work, raising the bar through example, and lending guidance to junior writers and freelancers without the responsibilities of direct management.

Key Responsibilities

• Content Creation: Write and edit high-quality, high-performing, engaging content for each of the FairSquare brands, across diverse formats including direct mail, website, email, SMS, organic & paid social, TV/animation/video scripts, and more. Ensure consistency in tone, style, and messaging across each brand and all channels.
• Audience Insight: Use data and audience insights to inform your writing and adapt techniques to meet the needs and preferences of different target audiences.
• Execute Creative Strategies: Partner with the Sr. Director of Brand Marketing and creative team to translate brand and campaign strategies into compelling copy. Proactively contribute ideas and concepts that address business needs, target audiences, and marketing objectives.
• Mentor and Elevate: Provide constructive feedback and informal guidance to junior writers and freelancers, helping raise the quality of the team's output. Model creative excellence and a collaborative spirit.
• Support Brand Consistency: Apply and help evolve brand guidelines to ensure cohesive, effective communication across all written assets and platforms.
• Collaborate Across Teams: Work closely with Brand team members, the UX/UI team, the broader Customer Experience Division, and other departments to integrate copy into campaigns and initiatives.
• Manage Your Workflow: Coordinate with the Project Managers and Sr. Director of Brand Marketing on priorities, timelines, and quality. Deliver projects on time and within scope.
• Trend & Technology Analysis: Stay current on industry and SMB customer trends, AI tools and technologies, and best practices in content creation (including SEO/LLMs) and storytelling.
• Quality Assurance: Edit and proofread your own work and, when asked, others' — ensuring accuracy, clarity, and adherence to brand guidelines.
• Present: Share concepts and copy with the Sr. Director of Brand Marketing and stakeholders, clearly explaining the rationale behind creative decisions.

Knowledge, Skills and Abilities Required

• Education: Bachelor's degree in Communications, Journalism, English, or a related field.
• Experience: 5–8 years of professional writing experience, with a proven track record of producing highly effective, high-performing creative work across multiple projects and channels at once.
• Exceptional writing, editing, and proofreading skills, with knowledge of best practices across print and digital channels.
• A passion for storytelling and the ability to develop original, impactful content.
• Strong understanding of writing principles, branding, and user experience.
• Proven ability to leverage AI tools within the writing workstream to create efficiency and scale, produce high-performing UX writing for web and other digital experiences while ensuring SEO/LLM effectiveness.
• Experience working on multiple brands simultaneously in a fast-paced environment.
• Experience working for a small business is a plus. Retail or other highly competitive writing experience is a plus.
• Portfolio: A strong, comprehensive portfolio showcasing your writing across projects, brands, and channels — including the results your work drove.

Why FairSquare?

Health insurance for you and your family, matching 401K retirement plans, and education stipends. Numerous employee events throughout the year.

FairSquare serves the small business community. Since 1999, we have provided more than $3 billion in funding to over 50,000 customers to support their working capital and equipment financing needs. We are one of the country's largest private providers of small business loans.