Senior Copywriter

WebstaurantStore; Lititz (Lancaster County); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical

Vision

Dental

PTO

Paid Maternity Leave

Job summary

WebstaurantStore is hiring a Senior Copywriter to elevate our content strategy and writing across digital and print campaigns. You will shape messaging, work with design teams, and lead high-volume creative efforts for multiple brands including The Restaurant Store and Clark National Accounts.

You will develop brand guides, briefs, and training modules while collaborating with product design, video, paid media, and marketing automation to execute integrated campaigns at pace.

Qualifications

• 5+ years of professional experience in advertising, marketing, or direct response copy.
• Agency experience preferred.
• Experience developing campaigns from content strategy and creative ideation through execution.
• Portfolio of writing samples is required and will be reviewed before an interview is scheduled.
• Experience using project management systems like Asana and working with AI tools to augment the writing process.

Responsibilities

• Write customer-facing copy for a range of digital & print marketing tactics, including emails, landing pages, paid social, direct mail, flyers, signage, apps, and ads
• Develop strategic internal deliverables like brand guides, messaging platforms, and training modules
• Own and write for large, cross-channel campaigns as well as routine monthly deliverables for various company divisions
• Collaborate with Product Design, Graphic Design, Video, Paid Media, Marketing Automation, and other teams to ideate and execute integrated campaigns at a fast pace
• Identify missing reference material and proactively speak up or ask questions to eliminate gaps
• Shape content and messaging strategy, contributing high-level campaign ideas rather than working from a brief alone
• Advocate for your creative perspective, evaluating feedback against project goals and making recommendations
• Participate in subject line and other on-page testing, reviewing results and adjusting content approaches as appropriate
• Self-edit and proofread work for accuracy, brand voice, and grammar before it moves to review
• Work with stakeholders across multiple departments, translating feedback and business goals into clear, on-brand copy
• Maintain consistent voice and tone within campaigns with the ability to adapt across divisions
• Offer suggestions for how to improve processes, tools, and workflows

Skills

Copywriting

Content strategy

Campaign ideation

Project management

Editing

Team collaboration

Portfolio review

Tools

Asana

AI tools

Job description

Job Summary

The Senior Copywriter will bring seasoned writing and content strategy expertise to a team that supports marketing efforts across WebstaurantStore, The Restaurant Store, Clark National Accounts, and other core services. This role goes beyond writing individual pieces of copy — you’ll help shape content strategy, bring creative ideas to the table, and partner closely with design teams on integrated campaigns. We’re looking for a confident self-editor with agency or in-house advertising experience who can operate independently in a high-volume, fast-paced environment.

The Senior Copywriter will bring seasoned writing and content strategy expertise to a team that supports marketing efforts across WebstaurantStore, The Restaurant Store, Clark National Accounts, and other core services. This role goes beyond writing individual pieces of copy — you’ll help shape content strategy, bring creative ideas to the table, and partner closely with design teams on integrated campaigns. We’re looking for a confident self-editor with agency or in-house advertising experience who can operate independently in a high-volume, fast-paced environment.

Responsibilities

As a Senior Copywriter, you will:

• Write customer-facing copy for a range of digital & print marketing tactics, including emails, landing pages, paid social, direct mail, flyers, signage, apps, and ads
• Develop strategic internal deliverables like brand guides, messaging platforms, and training modules
• Own and write for large, cross-channel campaigns as well as routine monthly deliverables for various company divisions
• Collaborate with Product Design, Graphic Design, Video, Paid Media, Marketing Automation, and other teams to ideate and execute integrated campaigns at a fast pace
• Identify missing reference material and proactively speak up or ask questions to eliminate gaps
• Shape content and messaging strategy, contributing high-level campaign ideas rather than working from a brief alone
• Advocate for your creative perspective, evaluating feedback against project goals and making recommendations
• Participate in subject line and other on-page testing, reviewing results and adjusting content approaches as appropriate
• Self-edit and proofread work for accuracy, brand voice, and grammar before it moves to review
• Work with stakeholders across multiple departments, translating feedback and business goals into clear, on-brand copy
• Maintain consistent voice and tone within campaigns with the ability to adapt across divisions
• Offer suggestions for how to improve processes, tools, and workflows

Physical Requirements

• Work is performed while sitting/standing and interfacing with a personal computer.
• Requires the ability to communicate effectively using speech, vision, and hearing.
• Requires the regular use of hands for simple grasping and fine manipulations.
• Requires occasional bending, squatting, crawling, climbing, and reaching.
• Requires the ability to occasionally lift, carry, push, or pull medium weights, up to 50lbs.

Remote Work Qualifications

• Access to a reliable and secure high-speed internet connection. Cable or fiber internet connections (at least 75mbps download/10mbps upload) are preferred, as satellite connections often cannot support the technologies used to perform day-to-day tasks.
• Access to a home router and modem.
• A dedicated home office space that is noise- and distraction-free. The space should have strong wireless connection or a wired Ethernet connection (wired connection is preferred, if possible).
• A valid, physical address (apartment, suite, etc.). PO Boxes are not supported, as a physical address is required for you to receive your computer equipment.
• The desire and ability to work and communicate with other team members via chat, webcam, etc.
• Legal residents of one of the following states: (AK, AL, AR, AZ, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, or WY). H-1B Visa Sponsorship Not Available, W2 only.

Experience

• 5+ years of professional experience in a writing role focused on advertising, marketing, or direct response copy
• Agency experience preferred
• Demonstrated experience developing campaigns from content strategy and creative ideation through execution
• Track record of owning projects, including managing workflows, prioritizing work, and addressing feedback
• Comfortable working directly with design teams, as well as stakeholders at all levels of the organization
• Experience using project management systems like Asana and working with AI tools to augment the writing process
• A portfolio of writing samples is required and will be reviewed before an interview is scheduled

Education

This role does not require a degree. We value relevant skills and experience and alignment with our core values above all else.

Desired Traits & Skills

• Adapt quickly to shifting priorities and competing deadlines across a wide variety of formats
• Take ownership of projects and see them through with minimal direction
• Show strong problem-solving and strategic thinking skills
• Advocate for customer-focused copy solutions
• Draw conclusions from data and use it to inform their recommendations
• Readily adopt new tools into their work to drive better results

Company Overview

The foodservice professional’s premier source for restaurant equipment, supplies, and knowledge online. Our purpose is to empower and equip people to run their businesses more profitably and efficiently.

Benefits

• Medical
• Vision
• Dental
• PTO
• Paid Maternity Leave
• Paid Parental Leave
• Life Insurance
• Disability
• Dependent Care FSA
• 401(k) matching
• Employee Assistance Program
• Wellness Incentives
• Company Discounts
• AT&T & Verizon Discount
• Bonus Opportunities
• Accident Insurance
• Critical Illness Insurance
• Adoption Assistance

Available at HQ Locations Only

• On-Site Fitness Centers
• Dog-friendly Offices