Senior Copywriter

Carmichael Lynch; Minneapolis (MN); On-site; USD 90,000 - 110,000; Full time

Job summary

Carmichael Lynch is seeking a social-first senior copywriter who excels in craft and concepting for a major telecommunications-focused social account. You will craft campaigns across Instagram, X, TikTok, and more, balancing high production quality with fast-moving social culture.

We value a strong ear for culture, ability to lead teams, and a track record of shaping bold, engaging brand moments in a competitive social landscape.

Qualifications

• 6-8 years agency or related experience with a portfolio of social-first campaigns.
• Production experience is required.
• Deep knowledge of entertainment, pop culture, and social media trends.
• Proven experience producing entertainment, celebrity, and sports-related creative.
• Strong understanding of social video and static best practices.
• Experience with entertainment, telecom, streaming, or product-focused clients preferred.
• Self-starter with ability to source assets and solve creative challenges independently.
• Understanding of individual social platform specifications and best practices.
• Ability to manage creative projects from concept to completion while juggling priorities.
• Excellent communication and presentation skills—both verbal and visual.

Responsibilities

• Lead ideation in collaboration with creative, social strategy, brand planning, and production to create a high volume of on-brand content across platforms.
• Develop and execute breakthrough social-first campaigns tying entertainment, culture, and trends; write and produce high-quality content.
• Ensure the highest level of craft in voice, tone, visual composition, and final production.
• Stay up-to-date with social and entertainment trends and translate insights into brand moments.
• Maintain and evolve the brand’s written and visual identity in line with guidelines and playbooks.
• Mentor junior/mid-weight creatives, providing feedback and guidance.
• Present work to clients and translate feedback effectively.

Skills

Social-first campaigns

Production experience

Entertainment knowledge

Content writing craft

Culture/trends awareness

Independent leadership

Job description

Agency:

Carmichael Lynch

Job Function:

Creative

Job Subfunction:

Copywriting

Job Description:

Overview:

Carmichael Lynch is seeking a social-first senior copywriter who has honed in their technical writing craft and creative concepting skills with proven results for clients. Our next senior writer will work on our second largest creative client account (telecommunications – Social AOR client), focusing on all things social: campaigns, TV extensions, OLV, beautifully crafted static, activations, influencers, and more. We are focused on hiring a candidate who has their ear to culture, entertainment/celebrity, sports, and the latest TV/movies. It’s crucial that this candidate can execute a high level of craft while knowing when to strike with a chronically-online, brainrot meme. We are bridging the gap between highly produced traditional advertising with the fast-moving world of social media. At CL, we expect our senior creatives to set the standard for both the work and the way we work with one another. Senior creatives are seasoned, independent operators who function as multi-faceted, multi-talented teammates that excel on any project while driving team culture. They also know how to manage their time, capacity, and know when to raise their hand for support.

At the senior level at Carmichael Lynch, we’ll foster an environment where you should be making not only the best work in the building, but the best work of your career.

Key Responsibilities:

• Concept Development:Lead ideation in collaboration with creative, social strategy, brand planning, and production to create a high volume of on-brand and relevant content across platforms (Instagram, X, TikTok, Snap, Reddit, Facebook). This candidate must have proven experience with concepting and executing big ideas across social-first platforms in addition to traditional advertising.
• Campaign and Content Execution:Develop and execute breakthrough social-first creative campaigns that seamlessly tie entertainment, culture, and social media trends. Write and produce high-quality static and motion content both on teams and independently.
• Executional Excellence:Ensure the highest level of craft in the execution of all creative assets, from voice/tone, to visual composition, to final production, paying attention to detail, quality, consistency, and always pushing the brief.
• Innovation & Trends:Stay up-to-date with social/entertainment trends, industry trends, and AI technology while translating these insights into breakout brand moments.
• Brand Stewardship:Maintain and evolve the brand’s written and visual identity, ensuring that all creative work is aligned with the entertainment brand’s brand guidelines, social playbook, and voice while pushing creative boundaries.
• Team Leadership:Mentor junior/mid-weight creatives, providing feedback, direction, and support to cultivate an environment of growth and creativity.
• Client Engagement:Present work directly to clients and maintain professional client communication to understand their needs and translate feedback effectively.

This role requires annual travel as-needed with internal teams and clients for production.

Qualifications:

• 6-8 years agency or related experience, with aportfolio that showcases social-first creative campaigns
• Production experience required
• Deep knowledge of entertainment, pop culture, and social media trends
• Proven experience producing entertainment, celebrity, and sports-related creative
• Strong understanding of social video/static best practices
• Exceptional composition and visual/written storytelling abilities
• Experience working with entertainment, telecommunications, streaming, and/or product-focused clients preferred
• Self-starter mentality with proven ability to source assets and solve creative challenges independently
• Understanding of individual social platform specifications and best practices
• Ability to manage creative projects from concept to completion while managing multiple priorities and deadlines
• Excellent communication and presentation skills—both verbal and visual

Who You Are:

• Proactive problem-solver who can execute at high level with minimal oversight
• Natural curiosity about entertainment, technology, and cultural trends
• Expert understanding of what drives engagement across social platforms
• Collaborative spirit with excellent communication skills
• A positive, inclusive attitude with the ability to inspire and motivate teams

Why Join Us:

• Be part of an award-winning agency that works on an iconic brands.
• Collaborate with a world-class team of creatives, strategists, and producers in a supportive, fast-paced environment.
• Opportunity to shape industry-leading campaigns and expand your skill set across diverse creative opportunities.
• Competitive salary and benefits, with ample opportunities for career growth and development.

The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.

Salary Range: $90,000 - 110,000 annually

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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