Senior Copywriter

University of California - Los Angeles Health; Los Angeles (CA); On-site; USD 95,000 - 208,000; Full time

Job summary

UCLA Health is seeking a Senior Copywriter to establish the brand's creative voice and strengthen its reputation through impactful marketing campaigns. You will collaborate with a Senior Art Director and partner across the enterprise to connect with diverse audiences and drive growth.

Reporting to the Senior Director of Brand Strategy and Creative within Marketing, you will apply strategic thinking and strong writing craft across video, digital, experiential, social, and print, while mentoring

Qualifications

• At least five years of leadership experience in brand creative.
• Ability to set departmental goals with autonomy.
• Ability to unite diverse stakeholders around a shared strategic vision.
• Hands-on creative experience across digital, social, TV, print, OOH, and experiential media.
• Ability to mentor and support less senior staff.

Responsibilities

• Use strategic insights to guide creative concept development and copywriting for brand marketing campaigns.
• Apply strategic thinking, conceptual capabilities, and strong writing craft across video, digital, experiential, social, and print.
• Partner with a Senior Art Director to develop creative campaigns.
• Establish departmental goals and objectives through coordinated work of staff, ensuring accountability.
• Collaborate with senior leaders across Strategic Marketing, Brand Strategy and Creative, Digital, Partnerships, the David Geffen School of Medicine, Development, and the enterprise.
• Apply advertising expertise and independent judgment to analyze and resolve complex challenges.
• Manage programs as assigned, including formulating strategies and administering policies, processes, and resources.
• Create work that supports patient acquisition, staff and student recruitment, development, and UCLA Health's growth.

Skills

Brand copywriting

Strategic thinking

Team leadership/mentorship

Storytelling

Cross-functional collaboration

Job description

Description

As the Senior Copywriter at UCLA Health, you will help
establish the brand's creative voice through impactful marketing campaigns that
strengthen its reputation and increase awareness, preference, and loyalty.
Reporting to the Senior Director of Brand Strategy and Creative within
Marketing, you will partner with a Senior Art Director and collaborate across
the enterprise to create work that builds an emotional connection with
audiences and contributes to UCLA Health's growth.

You will:

• Use
  strategic insights to guide creative concept development and copywriting
  for brand marketing campaigns.
• Apply
  strategic thinking, conceptual capabilities, and strong writing
  craftsmanship across video, digital, experiential, social, and print.
• Partner
  with a Senior Art Director to develop creative campaigns.
• Establish
  departmental goals and objectives through the coordinated work of
  subordinate staff, ensuring accountability and alignment with departmental
  and organizational goals.
• Collaborate
  with senior leaders, executives, and colleagues across Strategic
  Marketing, Brand Strategy and Creative, Digital, Partnerships, the David
  Geffen School of Medicine, Development, and the enterprise.
• Apply
  advertising expertise and independent judgment to analyze and resolve
  complex, unstructured challenges.
• Manage
  programs as assigned, including formulating strategies and administering
  policies, processes, and resources.
• Create
  work that supports patient acquisition, staff and student recruitment,
  development, and UCLA Health's growth.

Qualifications

• *At least five years of experience as a strategic and creative leader, with a proven track record of overseeing brand creative.
• *Ability to set departmental goals and objectives and work with a high degree of autonomy.
• *Ability to bring diverse internal and external stakeholders together around a shared strategic vision.
• *Five years of hands-on creative experience across digital, social, television, print, out-of-home, and experiential media.
• *Ability to build meaningful relationships across a large organization and unite teams around a shared vision.
• *Strong storytelling skills.
• *Ability to balance multiple projects, stay positive and calm under pressure, and focus on solutions.
• *Ability to mentor and support less senior staff.

Salary Range: $95,400- $208,300/annually

Note: This position is fully on-site.