Senior Brand Copywriter & Creative Lead

University of California - Los Angeles Health; Los Angeles (CA); Presencial; USD 95.000 - 208.000; Jornada completa

Descripción de la vacante

UCLA Health is seeking a Senior Copywriter to establish the brand's creative voice and strengthen its reputation through impactful marketing campaigns. You will collaborate with a Senior Art Director and partner across the enterprise to connect with diverse audiences and drive growth.

Reporting to the Senior Director of Brand Strategy and Creative within Marketing, you will apply strategic thinking and strong writing craft across video, digital, experiential, social, and print, while mentoring

Formación

• At least five years of leadership experience in brand creative.
• Ability to set departmental goals with autonomy.
• Ability to unite diverse stakeholders around a shared strategic vision.
• Hands-on creative experience across digital, social, TV, print, OOH, and experiential media.
• Ability to mentor and support less senior staff.

Responsabilidades

• Use strategic insights to guide creative concept development and copywriting for brand marketing campaigns.
• Apply strategic thinking, conceptual capabilities, and strong writing craft across video, digital, experiential, social, and print.
• Partner with a Senior Art Director to develop creative campaigns.
• Establish departmental goals and objectives through coordinated work of staff, ensuring accountability.
• Collaborate with senior leaders across Strategic Marketing, Brand Strategy and Creative, Digital, Partnerships, the David Geffen School of Medicine, Development, and the enterprise.
• Apply advertising expertise and independent judgment to analyze and resolve complex challenges.
• Manage programs as assigned, including formulating strategies and administering policies, processes, and resources.
• Create work that supports patient acquisition, staff and student recruitment, development, and UCLA Health's growth.

Conocimientos

Brand copywriting

Strategic thinking

Team leadership/mentorship

Storytelling

Cross-functional collaboration

Descripción del empleo

UCLA Health is seeking a Senior Copywriter to establish the brand's creative voice and strengthen its reputation through impactful marketing campaigns. You will collaborate with a Senior Art Director and partner across the enterprise to connect with diverse audiences and drive growth.

Reporting to the Senior Director of Brand Strategy and Creative within Marketing, you will apply strategic thinking and strong writing craft across video, digital, experiential, social, and print, while mentoring