Senior Copywriter

Wunderman Thompson (DBA VML); Detroit (MI); Hybrid; USD 60,000 - 140,000; Full time

Job summary

An established industry player seeks a passionate Senior Copywriter to join their dynamic team. This role offers the chance to lead creative ideation for Ford Dealer marketing, focusing on innovative messaging and strategies that resonate with diverse audiences. With a hybrid work model and a commitment to collaboration, you will have the opportunity to inspire action through compelling narratives and impactful marketing initiatives. If you thrive in a fast-paced environment and have a knack for creativity, this is the perfect opportunity to make a significant impact in the automotive marketing space.

Benefits

Competitive Benefits Package

Hybrid Work Model

Diversity and Inclusion Commitment

Qualifications

• 8 years of senior copywriting experience in a fast-paced environment.
• Strong knowledge of digital and social media marketing strategies.

Responsibilities

• Ideate and curate creative content for Ford Dealer marketing.
• Manage multiple projects and collaborate across agency teams.

Skills

Senior Copywriting

Creative Ideation

Consumer Analytics

Collaboration

Multicultural Market Experience

Education

Bachelor's Degree

Tools

Digital Media

Social Media

Job description

WHO IS GTB?

GTB (a VML company) is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world's most iconic brands, GTB is part of WPP's industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide.

WHO IS GTB?

A global, industry-leading communications agency, GTB transforms businesses through the world's most purposeful, creative solutions fueled by precise marketing. Founded in 2007 and part of WPP, GTB leverages its deep understanding of the consumer and its clients to deliver true integration within the speed, diversity and potential of modern communications to inspire people to take action. GTB has 52 global offices and operates across six continents.

THE OPPORTUNITY

Senior Copywriter

Could this be you?

This role requires a hybrid of skills, primarily high-level ideation in creation and curation, with at least 8 years of senior copywriting experience.

The focus is on Ford Dealer marketing, which is fast-paced, exciting, and offers creative ownership over specific Dealer Retail Groups. The work aims to disrupt the existing landscape with innovative messaging, tactics, and strategies aligned with Ford products, regional market areas, and multicultural audiences, especially the Hispanic market.

Marketing efforts center around vehicle products, regional sales events, sports sponsorships, and specialty initiatives, utilizing consumer analytics from GTB's proprietary data platform.

We're looking for a passionate Creative Ideator/Copywriter

Someone persuasive, charismatic, and tirelessly creative, motivated to inspire action.

In this role you will...

• Ideate, curate, and co-manage all work.
• Present work to Ford Dealer Clients.
• Perform all duties of a Senior Writer.
• Manage multiple projects and meet deadlines.
• Collaborate across agency teams including Production and other creative entities.

You have...

• 7-8 years of agency experience with leadership and management skills.
• Experience leveraging consumer analytics in creative executions.
• Strong knowledge of live, post-production, digital, and social media.
• Ability to collaborate across departments.
• Bachelor's degree or equivalent experience.
• Physical and mental capability to meet job responsibilities.
• Multicultural market experience is required.

The salary range is $60,000–$140,000 USD, with compensation based on experience, location, and responsibilities. We offer a competitive benefits package. Our hybrid work model involves teams working in the office about four days a week, with accommodations available upon request.

WPP (GTB) is an equal opportunity employer committed to diversity and inclusion. For more info, visit our website and follow us on social media.

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