Senior Copywriter

Lambert & Co; Detroit (MI); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a talented Senior Copywriter to join their dynamic team. This role offers a unique opportunity to contribute to diverse industries, including mobility and healthcare. The ideal candidate will collaborate closely with creative teams to craft compelling messaging across various media. With a focus on data-driven strategies, you will optimize content and develop innovative concepts that resonate with target audiences. If you are passionate about storytelling and thrive in a fast-paced environment, this position is perfect for you.

Benefits

Life insurance

Paid Parental Leave

401(k) match potential

Flexible work schedules

Summer Hours

Qualifications

• 5+ years of experience in copywriting with a strong portfolio.
• Ability to adapt strategies based on analytics and market trends.

Responsibilities

• Optimize content based on analytics and measure effectiveness.
• Generate innovative concepts and ideas for tactical campaigns.

Skills

Digital Marketing

Analytical Skills

Communication Skills

Strategic Vision

Adaptability and Problem Solving

Education

Bachelor’s degree in Communications

Bachelor’s degree in Marketing

Bachelor’s degree in Literature

Bachelor’s degree in Languages

Tools

Keynote

Microsoft Office Suite

Hootsuite

Adobe Social

Social Studio

Job description

At Lambert by LLYC, we understand that great companies are built on talented individuals who are driven to make a difference. By joining our team, you'll have the unique opportunity to contribute to a diverse array of industries—mobility, automotive, education, healthcare, capital markets, and more. You'll bring your passion and creativity to help businesses thrive in an increasingly connected world.

Senior Copywriter

LLYC is looking for a skilled Senior Copywriter to formulate concepts and lead creatives in executing copy to be presented to clients. The Copywriter will collaborate closely with account and creative teams to create and refine content for diverse projects across various media (print, web, mobile, video, and social media). This includes brainstorming ideas, developing concepts, and crafting compelling messaging. The ideal candidate is a quick learner with a versatile writing style.

Essential Duties and Responsibilities

1. Optimizing content based on analyses provided by the intelligence area.
2. Using data and analytics to measure the effectiveness of writing and adjusting as needed.
3. Generating content, innovative concepts, and ideas for tactical campaigns.
4. Formulating content strategies aligned with the communication pillars and strategic objectives of each brand.
5. Adapting and creating copy tailored for various digital formats.
6. Conducting thorough research to ensure the accuracy and consistency of information.
7. Understanding target audiences and customizing messaging to address their specific needs and interests.

Required Technical Skills

• In-depth Knowledge of Digital Marketing: Must have a solid understanding of all aspects of marketing. Highly proficient in managing social media calendars, storytelling, digital marketing, development of advertising concepts, and presenting information to diverse audiences.
• Analytical Skills: Strategic thinker with a deep understanding of market dynamics and business strategy.
• Communication Skills: Excellent communication skills, with the ability to adapt tone for different audiences and channels.
• Strategic Vision: Ability to think long-term and develop strategies that drive growth and success.
• Adaptability and Problem Solving: Capable of adapting quickly to market changes and solving problems creatively and efficiently.

Education and Experience

• Experience with MAC: Keynote, Microsoft Office Suite, and management tools (Hootsuite, Adobe Social, Social Studio, etc.).
• Ability to adapt strategies based on analytics, market trends, and feedback.
• Strong portfolio demonstrating exceptional copywriting skills across various platforms and formats.
• Comfortable working in a fast-paced, collaborative environment.
• Bachelor’s degree in Communications, Marketing, International Relations, Literature, Languages, or a related field.
• +5 years of related experience.

Benefits and Perks

• Life insurance
• Paid Parental Leave
• 401(k) match potential and flexible accounts
• Flexible work schedules and Summer Hours

This job description is not exhaustive and may change at any time. We are an Equal Opportunity Employer and welcome candidates from all backgrounds.