Senior Copywriter

LLYC; Detroit (MI); On-site; USD 63,000 - 118,000; Full time

Job summary

A leading global Corporate Affairs and Marketing firm is seeking a skilled Senior Copywriter to develop compelling content across various media. The ideal candidate will work closely with creative teams, leveraging data to enhance messaging and engage target audiences effectively. This role demands creativity, adaptability, and a strong understanding of digital marketing strategies, making it pivotal for driving brand success.

Benefits

Health, dental, vision, and life insurance

Paid Parental Leave

401(k) match potential

Flexible work schedules

Qualifications

• 5+ years of related experience in copywriting.
• Strong portfolio demonstrating exceptional copywriting skills.

Responsibilities

• Collaborate with teams to create and refine content.
• Optimize content based on data and analytics.
• Generate innovative concepts for campaigns.

Skills

Digital Marketing

Analytical Skills

Communication Skills

Adaptability

Education

Bachelor’s degree in Communications

Bachelor’s degree in Marketing

Bachelor’s degree in International Relations

Bachelor’s degree in Literature

Bachelor’s degree in Languages

Tools

Microsoft Office Suite

Hootsuite

Adobe Social

Social Studio

Job description

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LLYC is a global Corporate Affairs and Marketing firm, which works as a partner to its clients in terms of creativity, influence and innovation, with the aim of growing and protecting the value of their businesses, turning every day into an opportunity to nurture their brands.

LLYC is looking for a skilled Senior Copywriter to formulate concepts and lead creatives in executing copy to be presented to clients. The Copywriter will collaborate closely with account and creative teams to create and refine content for diverse projects across various media (print, web, mobile, video, and social media). This includes brainstorming ideas, developing concepts, and crafting compelling messaging. The ideal candidate is a quick learner with a versatile writing style.

Essential Duties And Responsibilities

• Optimizing content based on analyses provided by the intelligence area
• Use data and analytics to measure the effectiveness of writing and adjust as needed.
• Generate content, innovative concepts, and ideas for tactical campaigns
• Formulate content strategies aligned with the communication pillars and strategic objectives of each brand.
• Adapt and create copy tailored for various digital formats.
• Conduct thorough research to ensure the accuracy and consistency of information
• Understand target audiences and customize messaging to address their specific needs and interests.
  
  
  

Required Technical Skills:

In-depth Knowledge of Digital Marketing: Must have a solid understanding of all aspects of marketing.

Highly proficient managing social media calendars, social media and storytelling, digital marketing, development of advertising concepts and presenting information to audiences of varying backgrounds and experience levels

Analytical Skills: Strategic thinker with a deep understanding of market dynamics and business strategy.

Communication Skills: Excellent communication skills,ability to adapt your tone for different audiences and channels

Strategic Vision: Have the ability to think long-term and develop solid strategies that drive the growth and success of the agency.

Adaptability and Problem Solving: Be able to adapt quickly to changes in the market and solve problems creatively and efficiently.

Education And Experience

• Experience MAC: Keynote, Microsoft Office Suite, and Management tools (Hootsuite, Adobe Social, Social Studio, etc.).
• The ability to adapt strategies based on analytics, market trends, and feedback.
• Strong portfolio demonstrating exceptional copywriting skills across various platforms and formats.
• Comfortable working in a fast-paced, collaborative, team-centric environment
• Bachelor’s degree in Communications, Marketing, International Relations, Literature, Languages, or a related field.
• +5 years of related experience
  
  
  

Benefits and Perks

• Health, dental, vision, and life insurance
• Paid Parental Leave
• 401(k) match potential and flex accounts
• Flexible work schedules and Summer Hours
  
  
  

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

Equal Opportunity Employer - It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, age, disability, genetic information, veteran status, or any other consideration protected by federal, state or local laws.

We welcome your consideration for this role and look forward to connecting with you!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Public Relations and Communications Services

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