Senior Copy Content Manager – Medical Ads, AI‑Driven

AbbVie; Illinois; On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k) plan

Job summary

AbbVie is seeking a Copy Content Manager to lead the creation of impactful, user-centric communications across print, digital, social media, videos and web content. You will translate strategic goals into compliant and differentiated brand experiences, collaborating with leaders and cross-functional teams to deliver high-quality, regulatory-aligned materials.

You will influence strategy, review content with Medical, Regulatory and Legal teams, and actively engage clients through workshops and

Qualifications

• B.A./B.S. in Business, Communications or Advertising; or equivalent business experience within advertising, pharmaceutical or related industry.
• 10+ years advertising or pharmaceutical writing experience.
• Portfolio demonstrating proven skills in creating advertising and promotional ideas, concepts, and campaigns, including social media, video, email and banner ads.
• Working knowledge of FDA advertising and promotion regulations and AMA style guidelines.
• Functional knowledge of Artificial Intelligence (AI) as both a generative and research tool.
• Experience in researching, understanding, and interpreting medical and scientific literature and concepts – and translating this information into successful communications aimed at internal, HCP and patient target audiences.
• Advanced written, verbal, and presentation skills; project management skills; and organizational skills.
• Independent and self-sufficient working style. Have a high degree of initiative to drive projects to completion in a fast-paced environment; and an ability to absorb and respond to constructive feedback and turn projects around quickly when off course.

Responsibilities

• Creates copy and content that is both compelling and medically accurate.
• Creates print, digital and video content for a range of omni-channel channels, including social media, email, web banners, websites, and apps.
• Implements and expands marketing strategy by developing content that engages the target audience, improves the quality of communication, and facilitates breakthroughs in innovation and differentiation.
• Manages the delivery of compelling communications in a fast-paced environment to ensure projects are submitted accurately, on-time, and in compliance with pharmaceutical advertising standards, AMA style guidelines, and industry best practices.
• Incorporates stakeholder feedback quickly and uses market analysis, patient feedback, data analytics, and usability findings to tailor copy to best meet customers’ needs.
• Active client-facing involvement, including creative presentations, participation in workshops, and client meetings.
• Executes materials that are aligned with brand standards and cross-functional review processes (Medical, Regulatory, Legal).

Skills

Advertising writing

Content strategy

Social media content

Regulatory knowledge

AI awareness

Medical communications

Public speaking

Project management

Education

Bachelor's degree in Business/Communications/Advertising

Job description

AbbVie is seeking a Copy Content Manager to lead the creation of impactful, user-centric communications across print, digital, social media, videos and web content. You will translate strategic goals into compliant and differentiated brand experiences, collaborating with leaders and cross-functional teams to deliver high-quality, regulatory-aligned materials.

You will influence strategy, review content with Medical, Regulatory and Legal teams, and actively engage clients through workshops and