Senior Content Strategy Lead: Shape Brand Narratives

Aquent; Boston (MA); On-site; USD 95,000 - 140,000; Full time

Job summary

Aquent Talent is seeking a visionary content strategist to lead our content marketing across owned, earned, and paid channels. You will define our brand voice, craft compelling narratives, and drive engagement with advertisers, agencies, and industry leaders.

You will partner with brand and marketing teams, manage editorial for LinkedIn, company sites, and newsletters, and translate market trends into high-quality content.

Qualifications

• Verifiable High School Diploma or GED.
• 5+ years of marketing experience.
• Proven experience as a strong content strategist and storyteller.
• Understanding of the retail media landscape.
• Ability to develop a sharp point of view and translate it into content.
• Experience with Marketo marketing automation.
• Proficiency in Adobe Analytics.
• Strong experience leveraging LinkedIn for content distribution.
• Ability to lead content strategy and actively create content.

Responsibilities

• Lead the content engine for our retail media network, defining our market presence and voice.
• Develop and execute a differentiated content strategy to strengthen the brand, establish our point of view, and drive meaningful engagement with key audiences.
• Serve as the editorial lead for owned channels, including professional networking platforms, company websites, and newsletters.
• Extend storytelling through earned and paid media initiatives.
• Translate business priorities, consumer insights, product innovation, industry trends, and internal expertise into compelling content.
• Make complex ideas accessible and provide audiences with compelling reasons to engage.
• Set the content strategy and actively create high-quality content.
• Partner closely with brand and marketing teams to create an integrated external marketing engine across content, industry moments, events, thought leadership, and earned media.
• Collaborate with internal teams and external agency partners to ensure consistent and effective brand representation.

Skills

Content strategy

Storytelling

Brand voice / POV

Retail media landscape

LinkedIn distribution

Collaboration

Marketing automation (Marketo)

Web analytics (Adobe Analytics)

Education

High school diploma

Tools

Marketo

Adobe Analytics

Job description

Aquent Talent is seeking a visionary content strategist to lead our content marketing across owned, earned, and paid channels. You will define our brand voice, craft compelling narratives, and drive engagement with advertisers, agencies, and industry leaders.

You will partner with brand and marketing teams, manage editorial for LinkedIn, company sites, and newsletters, and translate market trends into high-quality content.